This is not a post on what is social media or how it should be done for business or some kind of a start to an obituary for good old classic social media that evolved and gave away to the new and automated. No. But sure it is a journey back to the basics.
If social media is people and relationships at the heart of it then it can never be automated. Can hosting a party be automated and even if it is will it be fun. Can connecting with people, reading their needs and offering business solution to fulfill needs be automated. Well if you ask then Yes to some extent. Obviously we do not expect business owners to spend 5 hours a day, connecting with people- it will defeat the purpose. So automated platforms can help with a single login for all your social accounts, a basic analytics platform to view the numbers and simpler space to have a record of conversations posts in one single place. Definitely that is advantageous. But what about initiating conversation, building relationships, networking and business development at the end of the funnel. Can these or should these be automated? If so then to what extent and what could be the possible impact o f it.
Like many innovations surpassing our assumptions in the past , I am hopeful this too will follow due course .But , talk of present day , and all that we got under the banner of automated social media – still represents an oxymoron.