Google Analytics has revolutionized the web analytics space and it does not really need any proof anymore. Something so easily accessible, literally free is also so robust that it tracks almost every aspect of web presence of businesses- that’s a rare combination. Not only website traffic, but universal analytics now tracks all digital devices a business has flanked its presence in- mobile phones, tablets, kiosks etc. To me , it’s like unconditional love and it’s difficult to resist love in return 🙂
And guess what , that’s not it. Introducing <drumroll> Demographic-Interest and Benchmarking.
Yes it is demography and interest information about your traffic. When GA started this, few months back ,information in it were subjected to advertising and promotional activities with Google. That’s love but not for all. Personally, I didn’t quiet approve it. And then one day to my sweetest surprise- I found it…
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