Why did you bother to have a website?
In an ultimate chase to bring about all that should make your business work, you went online. That’s laudable. But know, odd are, it will do more harm than good, if you just have your presence. A website is not just an html page on the World Wide Web, but a well-crafted, representation of your brand- essentially storefront of your business, online.
That is to say, if you put up a rough, unpolished, image of you, people should have no reason to disbelief – it you. But again, that’s not what you want. After those year of building a business brick by brick, pumping in life and blood, through sweat and pain, that’s the last thing you could hope for – a wrong perception.
But as much as I believe, businesses have a role to play to taint their own image, the hands giving shape to their wishes are equally responsible. Why? Because they are supposed to know better what works and what does not. It’s not just a blindfolded execution of “client requirement” but suggestion advices, analytics and key insights. That’s what makes or breaks a deal.
“Know the laws of the land to the survive; know the rules of online territory or perish”
And these rules just do not come by, they needs to be researched – from literature, data analytics, new innovations, theories. There is a reward to stay up to date and if you think you or you’re your business has no time for it, better entrust this responsibility to someone who does – a good deal of it. Choose your website vendors, cautiously . They could be as misleading and high priced as a novice.