Can Google Analytics Help – improve traffic to the most important page on your website?
The Answer is yes, Google analytics can help you with all information you need to improve traffic. And not just that. It can also help you see how improvements to that page has performed. Or whether traffic actually increased.
The first and the most important thing you need to do – is tell Google Analytics which one of the many pages on your website is most important to you (after of course setting up Google Analytics). This really goes through a little additional setup called Goal Setting .
While Google Analytics has several types of goal that you can track , the one that will help study traffic our important page is Destinations Goals. Destination goals tells GA that if there is a visitor to this page from no matter where- please consider that as a conversion.
Now apparently this may not seem that informative. But if I tell you with this you can also know the number of visits that came in from a specific location like Middletown, CT or the most popular devices visitors used – mobile/ tablet or the channel they took- social media, Google Ads or simple search will that be informative? Will you know exactly which channel or geographic location to focus on ? Will you try to boost some traffic from these sources or locations. Will you try to find if your website is optimized for mobile phones etc. And while doing all this are you increasing your chances of highest traffic to that page? Answer is Yes!