How to Have a great Mix of Keywords in your Keyword Research?

As we know keywords are the building blocks for search engine optimization campaigns. A keyword is by far that essential cornerstone in any SEO puzzle – it lies exactly where an internet user, a business or a search engine meet. Starting with web users who first use a string of words for search, it becomes keywords and gets matched against available content on internet by SEO crawlers. This results to a personalized list of website for an individual that contain those keywords. A list of millions of websites are ranked as per relevancy and importance however only the top 10 on page 1 are visited . The rest are almost as good as not present because hardly 10 % go beyond page 1. All business and website owners interested in high traffic vie for ranks 1-10. And there lies the importance of research for right keywords

So what about keyword mix- what is it to do in keyword research.  Keyword research is listing down top 5-10 (these days an extended list of many more is used) words and phrases that are relevant to a business or its objective. An objective could be to launch a new product, rebrand or remarket or in general popularize products or services. Whatever it is a research is good when keywords or search terms are ones that are frequently used by actual, interested audience. The mix pertains to diversification and inclusion of words from all related quarters.

A good mix contains a combination of high and low competition keyword, all types of search volume (searches per month), locational and language specific, broadly matching an industry and specific to the niche service etc. So how to have a great mix of keywords?

Start with a broad search-

1.       Get broad ideas by typing generic keywords in the Keyword Planner Tool. The result will give search volumes, completion bid etc. Not only for the ones you typed but also related ones.

2.       Ask friends and colleagues-Know how will people knowing about you search for your service

3.       Ask customers and clients- know how people who initially did not know you reached you. Disruption alert- this exercise could help you see what you service mean to others and how customers see it

4.       Check Google Trends for latest and trending topics being searched.

5.       Conduct a rough competitor analysis by typing the competitor URL on Keyword Planner tool and check all keywords that they have been optimized for.

Narrow down the list (some of these could be reputation of steps already used)

1.       Type down broad keywords on Google and Bing and check keywords related list at the bottom of the page. This is search for cat food on Bing:

2.       Use the keyword planner tool again and filer by location and competition (high low medium). Sort by search volume

3.       Type down 2-3 keywords on the planner tool and check out how they compare.

4.       Do the same exercise for Bing and Yahoo and other keyword research tool .

Evaluate keywords

1.       Are these keyword listing your competitors- what are the top 3 websites or pages ranked using these keyword. Visit the pages and check the content

2.       Check out where your page or w website is ranked for those keywords

3.       Do you have  intent of keywords matching any one or more of these- learn, understand, fix, know, visit, buy etc.

4.       Do these keywords have  secondary  keywords that can be derived from them.

5.       What flavor of intent do they relate to- Navigational, Informational or Transactional?

After this exercise, you will hopefully have a list of great keywords which best suits your product or service. Its time now to implement them and check results using analytics or Google analytics SED reports

Analytics and SEO services re  provided by the our brand Hedgehog Insights. Please visit the links.

DIY-Social Media Assessment for Your Businesss

Social Media Assessment for your business this Black Friday

Social Media Assessment-Do it Yourself-It is Costless and simple-Hedgehog Insights

Enough said and done to boost your business on social media. Enough materials you have read and enough hours did you put in. Take a moment out and try to assess how all been going- right, somewhat right, all the same or is it a major blunder.

With the holiday season, peeping from the corner, you can hardly afford to start anything all over again so it’s good to check for quick fixes if at all you need one.

How about you just filled in table and knew the performance. Not 100% error proof but to a great extent you get the real picture of your business on social media. SO be it!

Social Network Platform

# of Followers

# of followers for competitors

Sentiment of Post Positive/Neutral/Negative

# of  Mentions

# of  Competitor’s Mentions

Leads Generated / Purchase

Facebook

Twitter

Google +

Pinterest

After you have the numbers, for each of these blocks do just three things: Compare Compare and Compare. Yes, that really is the basis of all data analysis. Compare your customers, partners and brand image against those of your competitors. Compare their responses, their engagement and involvement with your business vs others. That really is the key in one statement.

And just while you do that, don’t forget to avoid the classic mistakes of assessment, any assessment

1.    Never lose sight of the overall goals of your assessment- why are you doing it? What do you look to achieve and how does it compare with your previous assessment (if)?

2.    Tying each your assessment to business goals. Know what are the final outcomes, how does it help your business grow and increases chances of profitability.

3.    Understanding how you maintain your data- If you use a tool like access or spreadsheets, then you should be knowing the features and technicalities of it. This will help you know how to look into data, import or export them and integrate data for analysis.

4.    Having enough knowledge about customer buying process that is set up for your business. What are the customer touch point and what does customer feel about it all.

Yes, we are there by your side in all these services. Our experience and knowledge will have you look into a reliable and actionable assessment.

About Hedgehog Insights–  We are data analytics service provider . We offer analysis of business data. Be it daily operations,  cash flows, website data or ones from  social media, we put them all together, draw connections and correlations, derive trends and patterns understand causes and offer our clients a set of easily actionable insights. Tools are in abundance and we are not selling another expensive one.All that we are selling is a promise that our analysts will offer modern and  conventional analytics, work with you and help you see hidden opportunities from your business data. Schedule a free consultation .

Prep up your website for Holiday Sales

Website prep-up tips for Nov sales 2014

With the growing necessity of a formidable web presence for every business these days, little do we doubt that those websites are an important sales channel .Don’t we?  The pages of content are not just beautiful information for mankind but a way to generate leads, attract conversion and grow business.

And why not? If you notice, this season, will need it more than ever. So says the forecasts.

total holiday sales to climb to between $981 and $986 billion, representing a 4 to 4.5 percent increase in November through January holiday sales (excluding motor vehicles and gasoline) over last season…. digital interactions will influence 50 percent, or $345 billion, of retail stores sales this holiday season. This figure reflects the extent to which consumers’ use of desktop and laptop computers, tablets, and smartphones influence brick-and-mortar store sales. Deloitte

Website prep-up tips for Nov sales 2014

Useful Tips to prep up for November Sales

With numerous offer shout outs from every channel and every media, customers will want to dig out the best deal with least struggle and therefore will take to online platforms more wholeheartedly, than ever before. By the way- most of those searches actually convert to sales in physical stores (pickup) or online. Hence it is just too practical to step to it and get your websites all set for the holiday sales.

Get On-Site Optimizations ready- Analytics and research show all online searches during this season are combination of few keywords (plus your product specifications) used specially during this season. Keywords like deals, offers, discounts, best discount are just some of the handful few. You can easily get an exhaustive list and include them in your content, URLs, Meta descriptions and titles.  Use images that are SEO friendly. Pick buzz words related to your current offer description and use them selectively in   ALT text, image file names and title tags.

Build Link- inbound and outbound- If you want to avoid changing the   content completely there is a, actually two way out. Include a small patch/ widget within your product pages with offers and calls to action. 2 – Use blogs. That’s your territory– make use of it. Wright about products or your service offering, profusely hyperlink words and litter keywords wisely.

Make Sure Site Architecture Holds Up. The holidays often result in new products, categories, and gift shops. Are these added to your sitemap ? Do they create duplicate content? How are they linked throughout navigation? This may sound trivial, but it greatly affects rankings and correct page indexing.

Prevent outages – Consult with an IT consultant, if time permits. Based on the traffic you can or want to support check if there are cloud based services to hire. Google has started cost effective cloud based data handling to avoid site crashes. Gear up site security if it involves transactions. If you are into a network Freeze, do try requesting for an emergency change window to avoid downtime.

Test and Review- It goes without saying that if you are doing it do it right or don’t. Having promo codes that do not work, page full of images that do not load, or websites that crash with heavy traffic, will put off even the possibility of sales you had before all this gearing up.  Link it up with web analytics tool. One great is Google Analytics. It will help you track your traffic, test versions of your pages, review changes, analyze the keywords report and know how traffic flows within your website. Get some quick insights using CrazyEgg, Google PageSpeed or Compete. Just punch in your website URL and get quick tips on site speed, online competition, site heat maps etc. Of course we are always there to help you with this. But, whether you hire an analysts or not, do have your website tracked. It’s important you know you are doing it right.

Wrapping your head around these great ideas and then putting up some great, hard work to have a dazzling online business you may be  sure  to attract the most cynical of November-sale-onlookers , but actually you are not  yet done. All this goes down the drain , if you  don’t have  the  right  buzz. Make a noise, shout out. More on this from our Social Media Tips specially tuned to maximize November sales.

About Hedgehog Insights–  We are data analytics service provider . We offer analysis of business data. Be it daily operations,  cash flows, website data or ones from  social media, we put them all together, draw connections and correlations, derive trends and patterns understand causes and offer our clients a set of easily actionable insights. Tools are in abundance and we are not selling another expensive one.All that we are selling is a promise that our analysts will offer modern and  conventional analytics, work with you and help you see hidden opportunities from your business data. Schedule a free consultation .

Small is Beautiful,Small is the Revolution

Small Business is Beautiful

Small Business is Beautiful

November is the big month for America. All businesses hope to score big on sales. Each business gears up to beat the competition .Great price points, highest value, home delivery, free surprise gifts- strategies and ideas- all very attractive and targeted to November-sale-onlookers.Good news for some and not so good for  others.

Limited resources and opportunities often have small and medium scale businesses,trampled and shelved in this race to sell .That’s a fact but not affordable. For a growing economy that’s trying to catch up to its old glory, with almost 75% of the working class as self-employed and owners of small business , it’s no more wise to leave behind the small scale industry.  

The national backbone is just as strong as the limbs of these micro and small sized businesses

Not that we accuse the more powerful businesses. It’s not a zero sum game, and does not mean, if one wins another cannot. Consumers too share a responsibility. They need to be more overt in their support for small business. Consumers can choose  where  to buy their  items  from and whom to benefit.  Backing   movements  like Small business Saturday and engaging in a whole hearted  shopping fling just for  one  day with small business can make much difference.   And why just one day.  Market trends show Black Friday  shopping extravaganza actually stretch weeks after and before the Friday so that businesses can make the most of the buying enthusiasm. As per Google’s report

–    Some shoppers (29%) will start holiday shopping before Halloween.

–   Most will wait to begin buying gifts until the holiday shopping period: 19% will start shopping on Black Friday/Cyber Monday, and 48% will do so in early December.

–   Not only was consumer interest in Black Friday up 27% YoY from 2012, but queries relating to the topic also started about a week earlier (Google Data) (Chart 1).

With lesser rush on these leading and trailing weeks, the small businesses stand a higher chance of being noticed. Well positioned, promotions advertisements, innovative offers deals coupled with a reasonably good infrastructure in terms of websites, ecommerce and social presence, can take a long way.  Coming up a list of tests to help you know where the problem is  and  then fix  them. Stay tuned!

About Hedgehog Insights–  We are data analytics service provider . We offer analysis of business data. Be it daily operations,  cash flows, website data or ones from  social media, we analyze all of them together, on one platform, draw, connections, correlations, causes and offer our clients  set of easily actionable insights. Tools are really in abundance and we are not selling another expensive one, all that we are selling is a promise that our analysts  will offer modern and  conventional analytics , work with you and help you see hidden opportunities from your business data. Schedule a free consultation .

How can you tell that mobile version of your website is ready for November Sales ?


Analytics to optimize mobile apps
Is it required? Let us consider this.

  • During Q4 2013, mobile accounted for almost 35% of online traffic, up 40% YoY (IBM Digital Analytics Benchmarks, 2014).

 
  • December sales on smartphones and tablets were up threefold from 2011 to 19.1% (IBM Experience One, 2014).

 
  • 52% of online smartphone shoppers used their phones throughout the shopping process during the 2013 holidays (Google and Ipsos MediaCT, 2014).

It is preferred for several reasons, but the one that matters to us is that – it is used on the go with a level of urgency.  People mostly want something and want it immediately when they are searching on mobile and more than 90% make a purchase. Doesn’t that sound like your perfect target group? Sure! Consumers are easier to get a message across when they are searching for one. And here they are receptive to it. Just one basic question here- Is your website mobile optimized? Do visitors have a good experience navigating your website on their phones? How can you tell that? How to start your analysis?

Our answer- start with testing simple elements. Test two areas- one,the technicalities/platforms and two, user acceptance. This will give you ideas  to grab the low hanging fruits immediately. Here is a way-Just copy and  paste your website address in one of these tools like Google PageSpeed Insights ,  GTMetrics or Tools.Ping.  And almost instantly you get a full report. It talks about site speed  ,user experience (size of font and tap targets). The report tells what to fix and  how to fix with in depth technicalities. So unless you are coding your website, pass this info on to the one  who does for you. A  coder can make sense of it .

That was the  technical side .But what does it mean to your business.  Well you can easily see  that if  you have  your website  linked with Google  Analytics or  a similar  web  analytics and  tracking  tool. The tools are  free and easy to use.  From our experience , Google analytics seem to produce  the most insightful analytical and actionable information. Once it is  set up to track your mobiles(we suggest hire a  vendor)  you can start  getting a set a very vital information.

  1. Who uses  your apps now, on what devices, and where they come from- Traffic Sources reports and Google Play integration

  2. Real-time reporting to show you who’s using your app, as they use it. Behavioral features show you the exact screens where users take action, pause… or disappear.

  3. Mobile App Analytics help you set and track the goal conversions you want most: purchases, clicks, or simply time spent on your app

If you implement the insights and tips from these  two  areas you will ideally be  addressing Usability and design . That is one important mobile element and  probably the quickest and surest path to conversion hikes(Forrester)

About Hedgehog Insights–  We are data analytics service provider . We offer analysis of business data. Be it daily operations,  cash flows, website data or ones from  social media, we analyze all of them together, on one platform, draw, connections, correlations, causes and offer our clients  set of easily actionable insights. Tools are really in abundance and we are not selling another expensive one, all that we are selling is a promise that our analysts  will offer modern and  conventional analytics , work with you and help you see hidden opportunities from your business data. Schedule a free consultation .