During Q4 2013, mobile accounted for almost 35% of online traffic, up 40% YoY (IBM Digital Analytics Benchmarks, 2014).
December sales on smartphones and tablets were up threefold from 2011 to 19.1% (IBM Experience One, 2014).
52% of online smartphone shoppers used their phones throughout the shopping process during the 2013 holidays (Google and Ipsos MediaCT, 2014).
It is preferred for several reasons, but the one that matters to us is that – it is used on the go with a level of urgency. People mostly want something and want it immediately when they are searching on mobile and more than 90% make a purchase. Doesn’t that sound like your perfect target group? Sure! Consumers are easier to get a message across when they are searching for one. And here they are receptive to it. Just one basic question here- Is your website mobile optimized? Do visitors have a good experience navigating your website on their phones? How can you tell that? How to start your analysis?
Our answer- start with testing simple elements. Test two areas- one,the technicalities/platforms and two, user acceptance. This will give you ideas to grab the low hanging fruits immediately. Here is a way-Just copy and paste your website address in one of these tools like Google PageSpeed Insights , GTMetrics or Tools.Ping. And almost instantly you get a full report. It talks about site speed ,user experience (size of font and tap targets). The report tells what to fix and how to fix with in depth technicalities. So unless you are coding your website, pass this info on to the one who does for you. A coder can make sense of it .
That was the technical side .But what does it mean to your business. Well you can easily see that if you have your website linked with Google Analytics or a similar web analytics and tracking tool. The tools are free and easy to use. From our experience , Google analytics seem to produce the most insightful analytical and actionable information. Once it is set up to track your mobiles(we suggest hire a vendor) you can start getting a set a very vital information.
Who uses your apps now, on what devices, and where they come from- Traffic Sources reports and Google Play integration
Real-time reporting to show you who’s using your app, as they use it. Behavioral features show you the exact screens where users take action, pause… or disappear.
Mobile App Analytics help you set and track the goal conversions you want most: purchases, clicks, or simply time spent on your app
If you implement the insights and tips from these two areas you will ideally be addressing Usability and design . That is one important mobile element and probably the quickest and surest path to conversion hikes(Forrester)
About Hedgehog Insights– We are data analytics service provider . We offer analysis of business data. Be it daily operations, cash flows, website data or ones from social media, we analyze all of them together, on one platform, draw, connections, correlations, causes and offer our clients set of easily actionable insights. Tools are really in abundance and we are not selling another expensive one, all that we are selling is a promise that our analysts will offer modern and conventional analytics , work with you and help you see hidden opportunities from your business data. Schedule a free consultation .