With Love from..Google Analytics

With Love from..Google Analytics

Google Analytics has revolutionized the web analytics space and it does not really need any proof anymore. Something so easily accessible, literally free is also so robust that it tracks almost every aspect of web presence of businesses- that’s a rare combination. Not only website traffic, but universal analytics now tracks all digital devices a business has flanked its presence in- mobile phones, tablets, kiosks etc. To me , it’s like unconditional love and it’s difficult to resist love in return 🙂

And guess what , that’s not it. Introducing <drumroll> Demographic-Interest and Benchmarking.


Yes it is demography and interest information about your traffic. When GA started this, few months back ,information in it were subjected to advertising and promotional activities with Google. That’s love but not for all. Personally, I didn’t quiet approve it. And then one day to my sweetest surprise- I found it loaded with data. It’s exciting because – it is essentially helping you frame your target group and direct the right advertising messages.

To know the how to settings , please visit: https://support.google.com/analytics/answer/2819948?hl=en

The other great information are Benchmarking metrics. A group of metrics together show how much traffic flow , in which sales channels and Geographic location , is causing what conversion (Goal Setting).  It compares you /your business compared to the competition in your immediate industry. It shows where you have excelled and where have others.

But if you have paid good attention, you’ll get to read lot more lying between the lines.  It talks which channels are popular among the industry, which of them are greatest and most lucrative source of traffic for the  type of product/service and which of them really stinks. Considering the fact each industry and business type has their own list of favorite channels, this looks like great information. Similarly with geographic location it goes to show possible demand in in terms of traffic flow.  Left me impressed- yet again!

About Hedgehog Insights– We are data analytics service provider . We offer analysis of business data. Be it daily operations, cash flows, website data or ones from social media, we analyze all of them together, on one platform, draw, connections, correlations, causes and offer our clients set of easily actionable insights. Tools are really in abundance and we are not selling another expensive one, all that we are sellingis a promise that our analysts will offermodern and conventional analytics , work with you and help you see hidden opportunities from your business data.Schedule a free consultation

Data Don’t Do- That’s left for You!

Business Analytics and importance of a plan to execute!

The importance of data today can never be overstated. More now than ever before with disruptive concepts like big data and all the great information it can yield, businesses are making a serious effort to adopt analytics services.  And so is the surge of tools and applications with promises to make their job simple.

All businesses, ones producing the food we eat to those drafting insurance policies heavily depend on insights from analytics. Some run short term subcontracted project while others build an in-house teams of top class statisticians and BI experts to ensure a constant flow of insights.

And why not- these are scientifically derived tips into what to do and what not to do in business has borne sweet fruits too…

 

For McKessen , the model development necessitated the creation of a data analytics support structure of related business intelligence that did not exist before. The sheer magnitude of the number of transactions processed each day made the project challenging. McKesson Pharmaceutical Supply handles 60,000 active items in 30 distribution centers shipping two million pieces a day to 25,000 customer locations. The new data analytics has been the source for a multitude of business projects that would not have been possible before this model and is the basis for quantifying the financial impact of the changes made. Since the model was put in use in 2010, McKesson has reduced its working capital by over $1 billion from improvements in its supply chain while improving its service in critical product areas.

 

Build direct integrated Google Analytics with AdWords account applied testing data to website design improvements. It also deployed campaign tagging and advanced segmentation to identify customer demographics. It used site overlay and funnel report insights to simplify purchase flow.

As a result there was an increase search conversions by 37%, email marketing conversion rate doubled and achieved 100% increase in sample orders.

 

CordMatch faced a challenge in using and implementing technology. They work to match cancer patients to cord-blood donors to retrieve stem cells for treatment.  So they wanted to create a modern, Internet-based matching system that is fast and easy to use. Integrate graph search and big data capabilities to rapidly compute data.

Solution was having CordMatch, an Internet-based donor matching system. Neo4j, a high-performance, enterprise-level graph database. A unique algorithm for a single and double cord searches.

The database enable blood banks, transplant centers and registries to communicate. Customizable search options simplify the matching of cord blood units. Uses a combination of innovative frameworks and a big data graph.

Hedgehog Insights- Data Don't Do

Why to analytics projects fail?

But that’s the story of less than half. Almost 55% of businesses implement big data analytics projects fails. They fail to arrive at the desired results.  Many do not why they started or what they were looking for from the analysis.  

An analytics project is  essentially a data  research project- and  like any other it is driven by objectives,  has (should have) a plan to put  to effect and should be  able to link expenditure  to tangible  business outcomes. But many miss a connection to objectives in the first place, let alone an execution plan to execute it. Following are some of the potential causes of failure as per our experience and research.

1.    Failing to build the need for big data within the organization

2.    Islands of analytics with “Excel culture”. Developing silo dashboards to answer a few questions rather than strategic, tactical and operational dashboards

3.    Lack of vision and not having a strategy; not having a clear organizational communications plan

4.    Lack of upfront planning; overlooking the development of governance and program oversight. Not establishing a formal training program

 

Which brings  us  to the  conclusion, that alone  analytics cannot lift the  dilapidated state of  affairs of  a business or  for  that matter  any  business requirement however, strong the need be or  however robust the analysis is. There has to be a full-fledged effort at an organization level built on a conviction that analytics can help and will help and it is absolutely necessary  teams follow a well baked execution plan to make that happen

About Hedgehog Insights– We are data analytics service provider . We offer analysis of business data. Be it daily operations, cash flows, website data or ones from social media, we analyze all of them together, on one platform, draw, connections, correlations, causes and offer our clients set of easily actionable insights. Tools are really in abundance and we are not selling another expensive one, all that we are sellingis a promise that our analysts will offermodern and conventional analytics , work with you and help you see hidden opportunities from your business data.Schedule a free consultation

Data Data Everywhere… not a drop of Insight

This is a post about how confusing data can get for businesses and how to find a way out. It starts with a visual sketch of typical businesses caught in a sea of data – moves on to describe what it might look like in daily life and then offers a simple, step-wise, actionable solution .

Data , Data Everywhere Not a drop of Insight

Is that you .. out there? Then its time you found a way to sail through!

Imagine yourself waking up in a rocking bed of sorts, with a chill breezing over your body and lots of light dazzling on your eyes. Squinting uneasily from within , you realize you are out in the open, beneath the deep blue sky, crammed in a small boat that somehow has kept you afloat on an endless mass of scary waters. That’s Mr. Pi, a direct lift from his book of ‘Life’, as you might be knowing. Amusing, it might be to imagine yourself as him, but if you were a modern day business manager /entrepreneur and woke up to a sea of data with all the pressure to behave like an analyst- it sure would have been a pain.

As modern day business manager you probably have one or all of these typical traits that show you’ve never got a chance to use data . So may be your vendors have gotten you to spend big on tools that produce great looking, pretty reports . But deep down, you feel they are dumb, at times funny, but never really insightful. May be,you’ve always felt like asking ‘SO What’ to all those metrics and numbers but never found a direct ,straightforward answer. And worst you have never paid much attention to hiring a good analyst for your business.

Relax, you are not alone.These are common traits and like every other danger posing mankind, these too can be won. Obviously, it involves a method and few steps to get all right.

Know, there are only 4 areas to look into- Your Business, Your Business Goals, Your Customers and Your Competitors. Notice how this stretches your perspective from your business to yourself to your business as entity in the market place. That really is the journey of all businesses on planet. All our business issues pertain to one or some of these areas combined. Tying data insights back to these four areas will keep it relevant but more importantly you will get to see through some problems. Already overwhelming? Try another way.Try finding answers to these:

1. What is the basic business idea, how far is it acceptable to your audience? Is your idea sale-able? Does the clicks,visits or time spent on website tell anything?

2. How far are your goals achieved? What is the conversion rate in terms of increasing sales,lowering cost and increased customer loyalty?

3. Why does this happen? Why are targets met- if at all they are? Why do customers behave or react the way they do? What’s on with your messages , communication, product lineup or customer service?

4.What else? How is your competition performing ? Which areas do you lead and which areas do others? Where do you stand in the market place ?

And as you look into each question , you will find yourself untangling the muddled up knot and comprehending each area , gleaning out insights and using it to know and manage your business better.

Always Know…..

If data to you is sea, insights will be salt laden, wasteful sea water, but if you’ve segmented it successfully , observed them linking back to areas of concern , data will really look like that beautiful lake with sweet water for life.

Now smile 🙂 you are no more in deep sea.

About Hedgehog Insights– We are data analytics service provider . We offer analysis of business data. Be it daily operations, cash flows, website data or ones from social media, we analyze all of them together, on one platform, draw, connections, correlations, causes and offer our clients set of easily actionable insights. Tools are really in abundance and we are not selling another expensive one, all that we are selling is a promise that our analysts will offer modern and conventional analytics , work with you and help you see hidden opportunities from your business data.Schedule a free consultation

DIY-Social Media Assessment for Your Businesss

Social Media Assessment for your business this Black Friday

Social Media Assessment-Do it Yourself-It is Costless and simple-Hedgehog Insights

Enough said and done to boost your business on social media. Enough materials you have read and enough hours did you put in. Take a moment out and try to assess how all been going- right, somewhat right, all the same or is it a major blunder.

With the holiday season, peeping from the corner, you can hardly afford to start anything all over again so it’s good to check for quick fixes if at all you need one.

How about you just filled in table and knew the performance. Not 100% error proof but to a great extent you get the real picture of your business on social media. SO be it!

Social Network Platform

# of Followers

# of followers for competitors

Sentiment of Post Positive/Neutral/Negative

# of  Mentions

# of  Competitor’s Mentions

Leads Generated / Purchase

Facebook

Twitter

Google +

Pinterest

After you have the numbers, for each of these blocks do just three things: Compare Compare and Compare. Yes, that really is the basis of all data analysis. Compare your customers, partners and brand image against those of your competitors. Compare their responses, their engagement and involvement with your business vs others. That really is the key in one statement.

And just while you do that, don’t forget to avoid the classic mistakes of assessment, any assessment

1.    Never lose sight of the overall goals of your assessment- why are you doing it? What do you look to achieve and how does it compare with your previous assessment (if)?

2.    Tying each your assessment to business goals. Know what are the final outcomes, how does it help your business grow and increases chances of profitability.

3.    Understanding how you maintain your data- If you use a tool like access or spreadsheets, then you should be knowing the features and technicalities of it. This will help you know how to look into data, import or export them and integrate data for analysis.

4.    Having enough knowledge about customer buying process that is set up for your business. What are the customer touch point and what does customer feel about it all.

Yes, we are there by your side in all these services. Our experience and knowledge will have you look into a reliable and actionable assessment.

About Hedgehog Insights–  We are data analytics service provider . We offer analysis of business data. Be it daily operations,  cash flows, website data or ones from  social media, we put them all together, draw connections and correlations, derive trends and patterns understand causes and offer our clients a set of easily actionable insights. Tools are in abundance and we are not selling another expensive one.All that we are selling is a promise that our analysts will offer modern and  conventional analytics, work with you and help you see hidden opportunities from your business data. Schedule a free consultation .

Small is Beautiful,Small is the Revolution

Small Business is Beautiful

Small Business is Beautiful

November is the big month for America. All businesses hope to score big on sales. Each business gears up to beat the competition .Great price points, highest value, home delivery, free surprise gifts- strategies and ideas- all very attractive and targeted to November-sale-onlookers.Good news for some and not so good for  others.

Limited resources and opportunities often have small and medium scale businesses,trampled and shelved in this race to sell .That’s a fact but not affordable. For a growing economy that’s trying to catch up to its old glory, with almost 75% of the working class as self-employed and owners of small business , it’s no more wise to leave behind the small scale industry.  

The national backbone is just as strong as the limbs of these micro and small sized businesses

Not that we accuse the more powerful businesses. It’s not a zero sum game, and does not mean, if one wins another cannot. Consumers too share a responsibility. They need to be more overt in their support for small business. Consumers can choose  where  to buy their  items  from and whom to benefit.  Backing   movements  like Small business Saturday and engaging in a whole hearted  shopping fling just for  one  day with small business can make much difference.   And why just one day.  Market trends show Black Friday  shopping extravaganza actually stretch weeks after and before the Friday so that businesses can make the most of the buying enthusiasm. As per Google’s report

–    Some shoppers (29%) will start holiday shopping before Halloween.

–   Most will wait to begin buying gifts until the holiday shopping period: 19% will start shopping on Black Friday/Cyber Monday, and 48% will do so in early December.

–   Not only was consumer interest in Black Friday up 27% YoY from 2012, but queries relating to the topic also started about a week earlier (Google Data) (Chart 1).

With lesser rush on these leading and trailing weeks, the small businesses stand a higher chance of being noticed. Well positioned, promotions advertisements, innovative offers deals coupled with a reasonably good infrastructure in terms of websites, ecommerce and social presence, can take a long way.  Coming up a list of tests to help you know where the problem is  and  then fix  them. Stay tuned!

About Hedgehog Insights–  We are data analytics service provider . We offer analysis of business data. Be it daily operations,  cash flows, website data or ones from  social media, we analyze all of them together, on one platform, draw, connections, correlations, causes and offer our clients  set of easily actionable insights. Tools are really in abundance and we are not selling another expensive one, all that we are selling is a promise that our analysts  will offer modern and  conventional analytics , work with you and help you see hidden opportunities from your business data. Schedule a free consultation .

How can you tell that mobile version of your website is ready for November Sales ?


Analytics to optimize mobile apps
Is it required? Let us consider this.

  • During Q4 2013, mobile accounted for almost 35% of online traffic, up 40% YoY (IBM Digital Analytics Benchmarks, 2014).

 
  • December sales on smartphones and tablets were up threefold from 2011 to 19.1% (IBM Experience One, 2014).

 
  • 52% of online smartphone shoppers used their phones throughout the shopping process during the 2013 holidays (Google and Ipsos MediaCT, 2014).

It is preferred for several reasons, but the one that matters to us is that – it is used on the go with a level of urgency.  People mostly want something and want it immediately when they are searching on mobile and more than 90% make a purchase. Doesn’t that sound like your perfect target group? Sure! Consumers are easier to get a message across when they are searching for one. And here they are receptive to it. Just one basic question here- Is your website mobile optimized? Do visitors have a good experience navigating your website on their phones? How can you tell that? How to start your analysis?

Our answer- start with testing simple elements. Test two areas- one,the technicalities/platforms and two, user acceptance. This will give you ideas  to grab the low hanging fruits immediately. Here is a way-Just copy and  paste your website address in one of these tools like Google PageSpeed Insights ,  GTMetrics or Tools.Ping.  And almost instantly you get a full report. It talks about site speed  ,user experience (size of font and tap targets). The report tells what to fix and  how to fix with in depth technicalities. So unless you are coding your website, pass this info on to the one  who does for you. A  coder can make sense of it .

That was the  technical side .But what does it mean to your business.  Well you can easily see  that if  you have  your website  linked with Google  Analytics or  a similar  web  analytics and  tracking  tool. The tools are  free and easy to use.  From our experience , Google analytics seem to produce  the most insightful analytical and actionable information. Once it is  set up to track your mobiles(we suggest hire a  vendor)  you can start  getting a set a very vital information.

  1. Who uses  your apps now, on what devices, and where they come from- Traffic Sources reports and Google Play integration

  2. Real-time reporting to show you who’s using your app, as they use it. Behavioral features show you the exact screens where users take action, pause… or disappear.

  3. Mobile App Analytics help you set and track the goal conversions you want most: purchases, clicks, or simply time spent on your app

If you implement the insights and tips from these  two  areas you will ideally be  addressing Usability and design . That is one important mobile element and  probably the quickest and surest path to conversion hikes(Forrester)

About Hedgehog Insights–  We are data analytics service provider . We offer analysis of business data. Be it daily operations,  cash flows, website data or ones from  social media, we analyze all of them together, on one platform, draw, connections, correlations, causes and offer our clients  set of easily actionable insights. Tools are really in abundance and we are not selling another expensive one, all that we are selling is a promise that our analysts  will offer modern and  conventional analytics , work with you and help you see hidden opportunities from your business data. Schedule a free consultation .

When is the last time you fed them what they love?

Good newsletter feed-Newsletter analytics

How you know you have fed them well

When is the last time you fed them what they love? Newsletter analytics is a little more than clicks and opens. In case you are getting just that from your e-mailing vendor, you are missing out on a bigger and more important chunk of information. Here is a guide to how you can make the most of newsletters yourself ..

Type newsletter analytics on your search engine. Some 4.5 million records show up in 0.22 seconds. Bravo! Now try checking the links until your hand goes numb and you will see they speak about tracking your newsletter. Your search page is filled with vendors offering tools to track your newsletter. May be you already have one or maybe you will go with one like our clients. It’s trilling to see the count who received your little electronic pack of ‘big –bang-theories’, count who opened to glance through, count who clicked to read more and count who (alas) missed your newsletter.  You will get over this soon and realize it’s all too bogus and often dumb. Like our clients, who almost felt tortured with this recurring dump of counts, matching lumps of recurring expenditure? Why? Because those counts never tell you how much sales you got, cost you could reduce, or social rewards (likes & shares) you’ve earned.  Well I will not repeat ‘How great a king is content’ or ‘how awesome are calls to action’. I will instead draw your attention to 3 steps to compare your current feeds Vs what you should .Just 3 Steps.

    1. Segment topics you have used so far- categorize those to as basic levels as possible. Let’s explain with an example.  Take any story. Say it’s on ‘The Importance of Newsletter Analytics’. At a higher level it’s about marketing. But as you dissect more, you will know it’s about online marketing, direct email communication, analytics etc. It’s like placing it exactly where it belongs, in the right folder.  Now take each issue and repeat this for each of the topics. By the time you are done for all issues you will have a small database with great info in store? Why? Read on ..

   2, Map your counts of opens and clicks. The counts of opens and clicks you’ve had so far will come to  a real use now. You will know what ‘exactly/precisely’ have been accepted, what was dumped and what did not matter to your audience. So it may reveal something you had  been working  hard for long , really  does not  interest them , but a piece of story that’s been  lying  on your desk , was better. Isn’t that a goldmine of information? Sure it is. It indicates popularity of one topic over another, and their trends over months and years.

 You may also be using calls to action, which is obviously different from just feeding in   stories. It requires the reader to take an action and therefore there is a little more than just mapping topics to clicks. Read on this http://bit.ly/1msuzwn

  3.     Check with the market:  You have got a data base . You know how each topic performed now  check with the market. Research. Rummage the internet , dive into books/journals ,get hands on  trends and syndicated  studies that tells what your target  audience  actually prefer. Compare it with what you have  been feeding  and  know  where  you stand. Are you at par with their area of  interest or  falling out.  Customize your newsletter  strategy. Align it  to your business goals . And…all set to start afresh.

With such comparisons over a period , you will have a good  knowledge about  what works and  what does not .Thereby you’ve  have  put  yourself and  your  business in a very advantageous position to make  the most of  your newsletter and  all the  time money and effort you have  invested.

About Hedgehog Insights We are data analytics service provider . We offer analysis of business data. Be it daily operations,  cash flows, website data or ones from  social media, we analyze all of them together, on one platform, draw, connections, correlations, causes and offer our clients  set of easily actionable insights. Tools are really in abundance and we are not selling another expensive one, all that we are selling is a promise that our analysts  will offer modern and  conventional analytics , work with you and help you see hidden opportunities from your business data. Schedule a free consultation .

4 ways to make the most of your Website and some awesome FREE tools to use.

4 ways to make the most of your Website and some awesome FREE tools to use..

5 signs to show you are not using the data readily available for your website.

Image

From the moment a visitor clicks on your website to the point the visitor leaves and sometimes even beyond that, every moment is being tracked. Understandably, that means generation and collection of a massive amount of data for businesses  made possible  by cutting edge tools and technology. However what to do with that data has always been a daunting question. Do you really have access to the information and insights it stores. Did your vendors or web analytics team actually unearthered hidden opportunities. Or better, do you have one  in the first place. Our interaction with businesses, corporates and decision makers revealed most are not using this information fully. Listed below are five common traits if you too are among them you would find yourself agreeing.

Trait #1

Your web hosting vendor provides stacks of data- that makes hardly any sense. Either they seem dumb or too overwhelming to put to use. Many questions have always remained unanswered.  Yes that means losing your way in the wilderness of data and you need help.

Trait #2

You  have  split your expenditure on web data  analytic in essentially two halves  or so- that  means 50% of  your  budget buys tools and  the rest are  paid  to hired  analyst. Before a get into how much a good analyst should be paid- let’s ruffle the criticality of having one.  Your tools can collect data fully, summaries it to large extent, but interpret it minimally. While that’s  really the most important , it requires a  human to apply knowledge , experience analytics  methodologies  to really glean out the insights for  your company to act on.

Trait #3

You are into adopting and owning every new tools or technical innovation hitting the market- but often have you thought – why?

Social media is the way to go, Google AdWords is the most powerful.  A paid web analytics is better than a free one. The news every day provides tons of such updates. You were  convinced and moved  to implement tools and methods spent to  create a video , launch a  campaign on Facebook or Google , constructed a  new  high end  website , but little have you know the  outcome. How well is your marketing expenditure converting to increase sales or generate more lead or more traffic.

Trait #4

So what? The question that rise most often when you look at click stream data.

The paradox of data says- no data means no insights but a lot of dumb data also means no insights. Clicks, visitors, visits and seconds spent on your website- So what? What does that mean, who does it benefit and how is a business benefiting, if at all.

Trait #5

Whom are you competing with on the web- the next question on your minds? Are they the same guys you have competed with so far, or are there new competitors?  What are the rules of the game on web and how to make the most of it?