Google Analytics has revolutionized the web analytics space and it does not really need any proof anymore. Something so easily accessible, literally free is also so robust that it tracks almost every aspect of web presence of businesses- that’s a rare combination. Not only website traffic, but universal analytics now tracks all digital devices a business has flanked its presence in- mobile phones, tablets, kiosks etc. To me , it’s like unconditional love and it’s difficult to resist love in return 🙂
And guess what , that’s not it. Introducing <drumroll> Demographic-Interest and Benchmarking.
Yes it is demography and interest information about your traffic. When GA started this, few months back ,information in it were subjected to advertising and promotional activities with Google. That’s love but not for all. Personally, I didn’t quiet approve it. And then one day to my sweetest surprise- I found it loaded with data. It’s exciting because – it is essentially helping you frame your target group and direct the right advertising messages.
To know the how to settings , please visit: https://support.google.com/analytics/answer/2819948?hl=en
The other great information are Benchmarking metrics. A group of metrics together show how much traffic flow , in which sales channels and Geographic location , is causing what conversion (Goal Setting). It compares you /your business compared to the competition in your immediate industry. It shows where you have excelled and where have others.
But if you have paid good attention, you’ll get to read lot more lying between the lines. It talks which channels are popular among the industry, which of them are greatest and most lucrative source of traffic for the type of product/service and which of them really stinks. Considering the fact each industry and business type has their own list of favorite channels, this looks like great information. Similarly with geographic location it goes to show possible demand in in terms of traffic flow. Left me impressed- yet again!