With Love from..Google Analytics

With Love from..Google Analytics

Google Analytics has revolutionized the web analytics space and it does not really need any proof anymore. Something so easily accessible, literally free is also so robust that it tracks almost every aspect of web presence of businesses- that’s a rare combination. Not only website traffic, but universal analytics now tracks all digital devices a business has flanked its presence in- mobile phones, tablets, kiosks etc. To me , it’s like unconditional love and it’s difficult to resist love in return 🙂

And guess what , that’s not it. Introducing <drumroll> Demographic-Interest and Benchmarking.


Yes it is demography and interest information about your traffic. When GA started this, few months back ,information in it were subjected to advertising and promotional activities with Google. That’s love but not for all. Personally, I didn’t quiet approve it. And then one day to my sweetest surprise- I found it loaded with data. It’s exciting because – it is essentially helping you frame your target group and direct the right advertising messages.

To know the how to settings , please visit: https://support.google.com/analytics/answer/2819948?hl=en

The other great information are Benchmarking metrics. A group of metrics together show how much traffic flow , in which sales channels and Geographic location , is causing what conversion (Goal Setting).  It compares you /your business compared to the competition in your immediate industry. It shows where you have excelled and where have others.

But if you have paid good attention, you’ll get to read lot more lying between the lines.  It talks which channels are popular among the industry, which of them are greatest and most lucrative source of traffic for the  type of product/service and which of them really stinks. Considering the fact each industry and business type has their own list of favorite channels, this looks like great information. Similarly with geographic location it goes to show possible demand in in terms of traffic flow.  Left me impressed- yet again!

About Hedgehog Insights– We are data analytics service provider . We offer analysis of business data. Be it daily operations, cash flows, website data or ones from social media, we analyze all of them together, on one platform, draw, connections, correlations, causes and offer our clients set of easily actionable insights. Tools are really in abundance and we are not selling another expensive one, all that we are sellingis a promise that our analysts will offermodern and conventional analytics , work with you and help you see hidden opportunities from your business data.Schedule a free consultation
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Can Social Media tell Go-No Go for your business idea?

Sentiment Analysis for startups- Hedgehog Insights

Sentiments people associate with a business launch , new idea or information, cumulatively gives an idea whether it would be a hit or a miss.

Can you recall a time when your mom called, may be a routine call. You received, said hello and was just about to start speaking something else, when she interrupts and says words that feel like warm comforting hugs. Admit, she knows it before you say. She knows what’s wrong, how wrong or how happy and thrilled you are. You’ll say that’s your mom – who better knows you or is more concerned about your feelings, your sentiments or thoughts that occupy your mind. True that!

But they are not the only group of people who care how others feel- deeply mindful about their needs, wants and demands. It may not be as selfless or without a motivation or incentive like our mothers- but sure it could be just as strong, or even more in some groups. For example a business and its customers. Haven’t we been taught all our lives- customer is king. Hell ya. Customer satisfaction, their buying intentions, their opinions and perceptions do matter specially when it is a new service launch, expansion in a new geography or buying a massively expensive equipment to increase productivity. Where there is an investment there is also a risk of loosing it. Businesses cannot let it go without a bit of an analysis or some predictive insights. They need a prior understanding of just how big will the return be and how quickly will it come through, if at all.

With the emergence of social media in internet marketing, this information is available in abundance and capturing is simple. It’s like trying to predict what could be the polarity of reactions to a new business move – positive, negative or neutral – novel form of data analysis around social media. It is called Sentiment analysis of target market. Similar to market research that is done offline by questioning and surveying, sentiment analysis helps add a meaning to all the special media engagement activity your company conducts. Tying it back to meet a business requirement- perception or sentiment of customer spells out chances of acceptability of an idea and thereby chances of success

We at Hedgehog Insights, run sentiment analysis. If you have an idea and would like to validate it, gauge the level of excitement or anticipation among your audience, try us. We will be there to help you. We employ both applications and manual modeling methods to bring out the most accurate analysis. Contact us and let us know.

About Hedgehog Insights– We are data analytics service provider . We offer analysis of business data. Be it daily operations, cash flows, website data or ones from social media, we analyze all of them together, on one platform, draw, connections, correlations, causes and offer our clients set of easily actionable insights. Tools are really in abundance and we are not selling another expensive one, all that we are sellingis a promise that our analysts will offer modern and conventional analytics , work with you and help you see hidden opportunities from your business data.Schedule a free consultation

Small is Beautiful,Small is the Revolution

Small Business is Beautiful

Small Business is Beautiful

November is the big month for America. All businesses hope to score big on sales. Each business gears up to beat the competition .Great price points, highest value, home delivery, free surprise gifts- strategies and ideas- all very attractive and targeted to November-sale-onlookers.Good news for some and not so good for  others.

Limited resources and opportunities often have small and medium scale businesses,trampled and shelved in this race to sell .That’s a fact but not affordable. For a growing economy that’s trying to catch up to its old glory, with almost 75% of the working class as self-employed and owners of small business , it’s no more wise to leave behind the small scale industry.  

The national backbone is just as strong as the limbs of these micro and small sized businesses

Not that we accuse the more powerful businesses. It’s not a zero sum game, and does not mean, if one wins another cannot. Consumers too share a responsibility. They need to be more overt in their support for small business. Consumers can choose  where  to buy their  items  from and whom to benefit.  Backing   movements  like Small business Saturday and engaging in a whole hearted  shopping fling just for  one  day with small business can make much difference.   And why just one day.  Market trends show Black Friday  shopping extravaganza actually stretch weeks after and before the Friday so that businesses can make the most of the buying enthusiasm. As per Google’s report

–    Some shoppers (29%) will start holiday shopping before Halloween.

–   Most will wait to begin buying gifts until the holiday shopping period: 19% will start shopping on Black Friday/Cyber Monday, and 48% will do so in early December.

–   Not only was consumer interest in Black Friday up 27% YoY from 2012, but queries relating to the topic also started about a week earlier (Google Data) (Chart 1).

With lesser rush on these leading and trailing weeks, the small businesses stand a higher chance of being noticed. Well positioned, promotions advertisements, innovative offers deals coupled with a reasonably good infrastructure in terms of websites, ecommerce and social presence, can take a long way.  Coming up a list of tests to help you know where the problem is  and  then fix  them. Stay tuned!

About Hedgehog Insights–  We are data analytics service provider . We offer analysis of business data. Be it daily operations,  cash flows, website data or ones from  social media, we analyze all of them together, on one platform, draw, connections, correlations, causes and offer our clients  set of easily actionable insights. Tools are really in abundance and we are not selling another expensive one, all that we are selling is a promise that our analysts  will offer modern and  conventional analytics , work with you and help you see hidden opportunities from your business data. Schedule a free consultation .

How can you tell that mobile version of your website is ready for November Sales ?


Analytics to optimize mobile apps
Is it required? Let us consider this.

  • During Q4 2013, mobile accounted for almost 35% of online traffic, up 40% YoY (IBM Digital Analytics Benchmarks, 2014).

 
  • December sales on smartphones and tablets were up threefold from 2011 to 19.1% (IBM Experience One, 2014).

 
  • 52% of online smartphone shoppers used their phones throughout the shopping process during the 2013 holidays (Google and Ipsos MediaCT, 2014).

It is preferred for several reasons, but the one that matters to us is that – it is used on the go with a level of urgency.  People mostly want something and want it immediately when they are searching on mobile and more than 90% make a purchase. Doesn’t that sound like your perfect target group? Sure! Consumers are easier to get a message across when they are searching for one. And here they are receptive to it. Just one basic question here- Is your website mobile optimized? Do visitors have a good experience navigating your website on their phones? How can you tell that? How to start your analysis?

Our answer- start with testing simple elements. Test two areas- one,the technicalities/platforms and two, user acceptance. This will give you ideas  to grab the low hanging fruits immediately. Here is a way-Just copy and  paste your website address in one of these tools like Google PageSpeed Insights ,  GTMetrics or Tools.Ping.  And almost instantly you get a full report. It talks about site speed  ,user experience (size of font and tap targets). The report tells what to fix and  how to fix with in depth technicalities. So unless you are coding your website, pass this info on to the one  who does for you. A  coder can make sense of it .

That was the  technical side .But what does it mean to your business.  Well you can easily see  that if  you have  your website  linked with Google  Analytics or  a similar  web  analytics and  tracking  tool. The tools are  free and easy to use.  From our experience , Google analytics seem to produce  the most insightful analytical and actionable information. Once it is  set up to track your mobiles(we suggest hire a  vendor)  you can start  getting a set a very vital information.

  1. Who uses  your apps now, on what devices, and where they come from- Traffic Sources reports and Google Play integration

  2. Real-time reporting to show you who’s using your app, as they use it. Behavioral features show you the exact screens where users take action, pause… or disappear.

  3. Mobile App Analytics help you set and track the goal conversions you want most: purchases, clicks, or simply time spent on your app

If you implement the insights and tips from these  two  areas you will ideally be  addressing Usability and design . That is one important mobile element and  probably the quickest and surest path to conversion hikes(Forrester)

About Hedgehog Insights–  We are data analytics service provider . We offer analysis of business data. Be it daily operations,  cash flows, website data or ones from  social media, we analyze all of them together, on one platform, draw, connections, correlations, causes and offer our clients  set of easily actionable insights. Tools are really in abundance and we are not selling another expensive one, all that we are selling is a promise that our analysts  will offer modern and  conventional analytics , work with you and help you see hidden opportunities from your business data. Schedule a free consultation .

4 ways to make the most of your Website and some awesome FREE tools to use.

4 ways to make the most of your Website and some awesome FREE tools to use..

4 ways to make the most of your Website and some awesome FREE tools to use.

Beyond Clickstream- A holistic view of your website

Beyond Clickstream- A holistic look fo the website

Your website is really there for a reason –the raison d’etre   might be selling products as an e-commerce. selling professional services by generating leads, or otherwise for  a home base blogger , the website shares wonderful knowledge and experience. Be it one or the other- you have a chance for  growth and using your website to the fullest can reveal hidden opportunities you never saw were there. Knowledge about – your website-, business goals, your potential customers, audience or your competitors is really knowledge of your business from all possible angles. It’s a 360 degree view that can generate a goldmine of insights and trigger new spikes in sales.

The market offers a range of tools, particularly designed to analyze data in each of these four areas. Some are highly sophisticated, expensive, complicated to implement while the others are free but at the same time not effective enough. Neither of these do really meet needs of our highly conscience, value seeking, and budding business class audience and therefore have  no place in this post.  We are really talking about best of both worlds. Robust, feature rich, smart tools available at zero to little cost.

  1. About Your Website-This bare basic information about your website. It talks about your website but it’s also important for other analysis .What are the most popular pages, and which ones have the highest exits/bounces. What turns your visitor off and never gets him engaged to what appeals to him . How many new visitors to your website and what portion of that traffic leaves from landing page. Some free tools offering this information are – Google Analytics, Yahoo-web analytics, Xiti, Piwik, AWStats etc.
  2. About the Business Goals your Website Achieve– Your website is important because it is tied to your business- 100%. It inherits your business plans, targets and goals . Like your real business, it’s critical you measure rate of success for your website too. Most of the clickstream tools can also measure multiple goals, goal sets and extent of success in each.  So namely these are Google Analytics, Yahoo-web analytics,  Feedburner, 4Q by iPerceptions
  3. About your Audience and Potential Customers– Reading the minds of customer is one the most daunting tasks ever known to marketers. Many god send great marketers, were believed to have that uncanny power, but what about others? Do they get washed down, No. they have customers walk up to them and disclose all that they like or prefer. Yes that’s possible! Website experimentation, A/B split test, Multivariate test quantify the voice of customers. Some great tools are Optimizely, Google Content Experimentation, SiteSpect, Forsee etc.
  4. About Your Competitors– Sitting in the driver’s seat with the window panes painted black, you will know little about the surround. Remove the opaque coat and d now see- you might find yourself  ahead of others, that’s great,  but you might as well be lagging miles behind the rest .  Think of it and most of your strategic decisions are guided by the competition – ones you want to overthrow or avoid. And high chance your website is also competing against the same set of competitors in the cyber space.  Know about clicks, keywords, value of customer engagements , relative to your competition. Google Display Planner, Google Trend , Compete, HitWise  etc.

In our last article we tried typical pain points, queries and confusions of business owners who are unable to use the data readily available for their website. The above list is our solution. Try them out at minimum risk and experience the power of an all rounded information about your business and put them in action.

Look forward to my next post for a detailed pros – cons Analysis and comparison of each tool with others in the   category.

About Hedgehog Insights–  We are data analytics service provider . We offer analysis of business data. Be it daily operations,  cash flows, website data or ones from  social media, we analyze all of them together, on one platform, draw, connections, correlations, causes and offer our clients  set of easily actionable insights. Tools are really in abundance and we are not selling another expensive one, all that we are selling is a promise that our analysts  will offer modern and  conventional analytics , work with you and help you see hidden opportunities from your business data. Schedule a free consultation or a Free assessment of  your website- with Hedgehog Insights

5 signs to show you are not using the data readily available for your website.

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From the moment a visitor clicks on your website to the point the visitor leaves and sometimes even beyond that, every moment is being tracked. Understandably, that means generation and collection of a massive amount of data for businesses  made possible  by cutting edge tools and technology. However what to do with that data has always been a daunting question. Do you really have access to the information and insights it stores. Did your vendors or web analytics team actually unearthered hidden opportunities. Or better, do you have one  in the first place. Our interaction with businesses, corporates and decision makers revealed most are not using this information fully. Listed below are five common traits if you too are among them you would find yourself agreeing.

Trait #1

Your web hosting vendor provides stacks of data- that makes hardly any sense. Either they seem dumb or too overwhelming to put to use. Many questions have always remained unanswered.  Yes that means losing your way in the wilderness of data and you need help.

Trait #2

You  have  split your expenditure on web data  analytic in essentially two halves  or so- that  means 50% of  your  budget buys tools and  the rest are  paid  to hired  analyst. Before a get into how much a good analyst should be paid- let’s ruffle the criticality of having one.  Your tools can collect data fully, summaries it to large extent, but interpret it minimally. While that’s  really the most important , it requires a  human to apply knowledge , experience analytics  methodologies  to really glean out the insights for  your company to act on.

Trait #3

You are into adopting and owning every new tools or technical innovation hitting the market- but often have you thought – why?

Social media is the way to go, Google AdWords is the most powerful.  A paid web analytics is better than a free one. The news every day provides tons of such updates. You were  convinced and moved  to implement tools and methods spent to  create a video , launch a  campaign on Facebook or Google , constructed a  new  high end  website , but little have you know the  outcome. How well is your marketing expenditure converting to increase sales or generate more lead or more traffic.

Trait #4

So what? The question that rise most often when you look at click stream data.

The paradox of data says- no data means no insights but a lot of dumb data also means no insights. Clicks, visitors, visits and seconds spent on your website- So what? What does that mean, who does it benefit and how is a business benefiting, if at all.

Trait #5

Whom are you competing with on the web- the next question on your minds? Are they the same guys you have competed with so far, or are there new competitors?  What are the rules of the game on web and how to make the most of it?