DIY-Social Media Assessment for Your Businesss

Social Media Assessment for your business this Black Friday

Social Media Assessment-Do it Yourself-It is Costless and simple-Hedgehog Insights

Enough said and done to boost your business on social media. Enough materials you have read and enough hours did you put in. Take a moment out and try to assess how all been going- right, somewhat right, all the same or is it a major blunder.

With the holiday season, peeping from the corner, you can hardly afford to start anything all over again so it’s good to check for quick fixes if at all you need one.

How about you just filled in table and knew the performance. Not 100% error proof but to a great extent you get the real picture of your business on social media. SO be it!

Social Network Platform

# of Followers

# of followers for competitors

Sentiment of Post Positive/Neutral/Negative

# of  Mentions

# of  Competitor’s Mentions

Leads Generated / Purchase



Google +


After you have the numbers, for each of these blocks do just three things: Compare Compare and Compare. Yes, that really is the basis of all data analysis. Compare your customers, partners and brand image against those of your competitors. Compare their responses, their engagement and involvement with your business vs others. That really is the key in one statement.

And just while you do that, don’t forget to avoid the classic mistakes of assessment, any assessment

1.    Never lose sight of the overall goals of your assessment- why are you doing it? What do you look to achieve and how does it compare with your previous assessment (if)?

2.    Tying each your assessment to business goals. Know what are the final outcomes, how does it help your business grow and increases chances of profitability.

3.    Understanding how you maintain your data- If you use a tool like access or spreadsheets, then you should be knowing the features and technicalities of it. This will help you know how to look into data, import or export them and integrate data for analysis.

4.    Having enough knowledge about customer buying process that is set up for your business. What are the customer touch point and what does customer feel about it all.

Yes, we are there by your side in all these services. Our experience and knowledge will have you look into a reliable and actionable assessment.

About Hedgehog Insights–  We are data analytics service provider . We offer analysis of business data. Be it daily operations,  cash flows, website data or ones from  social media, we put them all together, draw connections and correlations, derive trends and patterns understand causes and offer our clients a set of easily actionable insights. Tools are in abundance and we are not selling another expensive one.All that we are selling is a promise that our analysts will offer modern and  conventional analytics, work with you and help you see hidden opportunities from your business data. Schedule a free consultation .


Data , Data Everywhere Not a drop of Insight

Imagine yourself waking up one morning   in a rocking bed of sorts, with a chill breezing over your body and lots of light dazzling on your eyes. Squinting uneasily from within the lids, you realize you are out in the open, beneath the deep blue, crammed in a small boat that somehow has kept you afloat on an endless mass of scary blue waters. That’s Mr. Pi, you must be exclaiming. A direct lift from his book of ‘Life’.  It may be amusingly shocking to think of yourself as Mr. Pi, but if you were a modern day business manager and woke up to a sea of data with all the pressure to behave like an analyst- it sure would have been a pain.

As modern day business  manager you probably have one or all  of  those  typical traits  that shows you’ve never got a chance to use data .  Your vendors have gotten you to spend big on tools producing great looking, pretty reports. While deep down, you actually felt they are dumb, at times even funny, but never really insightful.  A disproportionately higher portion of your budget is spend on tools and gadgets. But talk about spending on a hire, on great analytical minds, who actually do the analysis- well that’s something you never heard before, right? If these were not enough, here’s one more- “So what?” – A question that’s been clouding your thoughts, whenever you saw those numbers from websites and social media. They never make sense, and worse, they generate confusion.

Relax, you are not alone. These are common traits and like every other danger posing mankind, this too can be won.  There is obviously a method to it and few step to get it right.

Know, there are only 4 areas to look into- Your business, your business goals, your customers and your competitors. Notice how we stretched our perspective from an idea born in mind to a business entity in the market place. That really is the journey of all businesses on the planet. All our business issues pertains to one or some of these areas combined. Tying data insights back to these four areas will keep it relevant but more importantly will help you use them to solve issues. Already overwhelming? Here’s another way to look at it. Try answering these questions.

  1.    What is  the idea, what is  the acceptability, what does the click stream data say about your website and  social media.

  2.     How are your goals met, to what extent? What are your micro conversions?

  3. Why does  this  happen- understanding customer behavior , their reaction to your offering , your messages and advertisement

 4.     What else- how does it relate to your completion where do you stand in the market place against your defending competitors?

And as you look  into each question , you will find  yourself untangling the muddled up  knot and comprehending  each area ,  gleaning  out  insights and using it to know and manage your business better.

Always Know…..

If  data to you is  sea, insights will obviously be salt laden , unusable sea water, but if  you’ve segmented it  successfully , observed them linking back to  areas of  concern , data  will really look like that beautiful  lake with sweet water for  life.

 Now Smile J you are no more in deep sea.

4 ways to make the most of your Website and some awesome FREE tools to use.

4 ways to make the most of your Website and some awesome FREE tools to use..