Can Google Analytics Help – improve traffic to the most important page on your website?

Can Google Analytics Help –  improve traffic to the most important page on your website?

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Traffic to the most important pages on your website using Google Analytics

The Answer is yes, Google analytics can help you with all information you need to improve traffic. And not just that. It can also help you see how improvements to that page has performed. Or whether traffic actually increased.

The first and  the most important  thing you need to do –  is tell Google Analytics which one of the many pages on your website is most important to you (after of course setting up Google Analytics). This really goes through a little additional setup called Goal Setting .

While Google Analytics has several types of goal that you can track , the one that will help study traffic our important page  is Destinations Goals. Destination goals tells GA that if there is a  visitor to this page from no matter where- please consider that as a conversion.

Now apparently this may not seem that informative. But if I tell you with this you can also know the number of visits that came in from a specific location like Middletown, CT or the most popular devices visitors used – mobile/ tablet or the channel they took- social media, Google Ads or simple search will that be informative?  Will you know exactly which channel or geographic location to focus on ? Will you try to boost some traffic from these sources or locations.  Will you try to find if your website is optimized for mobile phones  etc. And while doing all this are you increasing your chances of highest traffic to that page? Answer is Yes!

If this looks interesting and you would  like to know more please contact us!. Or visit us at Hedgehog Insights.

The new role of Data Analytics in Consultancy

What was there?

Consultancy and business data analysis have always been a closely knit. Whether it  was building a  Marketing strategy, supply chain and operations  , Financial analysis , price optimization, it goes without saying 10-80% of the projects had  to crunch numbers.

What is new?

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Innovations in technology and cheaper editions of data storage, enabled such ease in availability and heights of data quality and security that, data analytics grew to be an indispensable part of consultancy. Yes – we are talking about the two critical C in technology today- Clouds and Censors.

Clouds & Censors

 Today a TV talks to a phone, a phone talks to car dash, A tablet  talks to that home theater there and the music system  talks to the TV – these little loops of connectivity established  between systems on wireless network  has put  our lives  right in the center of internet of things .

SMALL IMAGE (PNG)Public DomainAnd every such interaction anywhere within the internet of things generates a ‘bitly’ data that has a new home – called the cloud. The sheer size of the capacity and increasingly drop in infrastructure cost has made a data rich information and potential in driving actions and decisions making just click away.

What is the impact?

Quiet a heaven for data analysts this new era has brought in the never before scope to make the  most of information. More in business consultancy than in any other field, can data be used to bring out interesting insights, nobody had ever thought of before.Did you know Wes has published

 Google-AnalyticsUsing social media analytics one  could guess the sentiment  generated in audience by  branding efforts, eCommerce product page performance  reports spell out what’s hot in the market and what’s  not, customer segment bring out the differentiated value propositions, while predictive modeling make hidden opportunities seem obvious.

The Take Away…

Thus data analytics of online /offline business has a heavyweight contribution in consultancy and it is difficult to overlook. While every form of management consultant is gradually incorporating and increasing the use of fact based insights, it is about time, consultant, strengthen their in-house analytics strength or collaborate with professional analytics firms.

Web Design is not a conjecture. It is Science.

Web Design is not a conjecture. It is Science.

SMALL IMAGE (PNG)Public DomainWebsite designs is a commoditized service today. Layouts, frameworks, designs, samples, and even color combinations, has been stereotyped. Almost typcasted are each design specifics for each business types: Ecommerce, Lead generating, Content and Blog site, Photographic sites, Hobby and personal site

Does anybody ever spare a thought on the voice of customers?

Aesthetics aside, everything from layout to font choice should be guided by user testing to ensure that the website is not only pretty but also functioning at its best

It is the result of extensive online tests that we today know:

1.    Serial Position Effect- put the important stuff at the beginning and end – mid page has least eyeball.

2.    Loss Aversion- to significantly impact your conversions focus on highlighting losses than on benefits- losses are more painful than gains are pleasurable

3.       Herd Behavior- People tend to do what other people are doing- Testimonials Rock!

4.       Language processing tests of brain- navigation labels and copy in pages must be easy for visitors to understand. Use common words local lingual. Your business is not what you think your business is but what your visitor – a great step towards right keywording.

5.       Von Restorff Effect- In the 1930’s, German scientist Hedwig von Restorff discovered that when given a list of ten items, people remember items if they are a color different from the others – visual differences, or “pattern interrupters.” can create repeat visitors

6.    Headlines aren’t just the first thing seen on a page, they’re looked at more than anything else. Be careful about headlines – words fonts , color and backgroundSMALL IMAGE (PNG)Public Domain

 

SMALL IMAGE (PNG)Public DomainAlthough small each of these aspects are immensely insightful to help create a great online shopfront – one that converts.

Not published widely , but smart and forward looking business, does tons of these experiments every day, to know their customers , understand what they prefer and when and  why. 

And there are great tools. Irrespective of business size and conversion rate, every business that has an online presence should considering trying experiments like A/B tests, and Multi-variant testing or MVT.

And these series of experiments and insights form what is called the science behind a great website – very specifically yours, for your business and tuned into attract your target group.

We have our experts available to help you . Contact Us.

Why did you bother to have a website?

Why did you bother to have a website?

  

In an ultimate chase to bring about all that should make your business work, you went online. That’s laudable. But know, odd are, it will do more harm than good, if you just have your presence. A website is not just an html page on the World Wide Web, but a well-crafted, representation of your brand- essentially storefront of your business, online.

That is to say, if you put up a rough, unpolished, image of you, people should have no reason to disbelief – it you. But again, that’s not what you want. After those year of building a business brick by brick, pumping in life and blood, through sweat and pain, that’s the last thing you could hope for – a wrong perception.

 

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But as much as I believe, businesses have a role to play to taint their own image, the hands giving shape to their wishes are equally responsible. Why? Because they are supposed to know better what works and what does not. It’s not just a blindfolded execution of “client requirement” but suggestion advices, analytics and key insights. That’s what makes or breaks a deal.

“Know the laws of the land to the survive; know the rules of online territory or perish”

And these rules just do not come by, they needs to be researched – from literature, data analytics, new innovations, theories. There is a reward to stay up to date and if  you think you or you’re your business has  no time for  it, better entrust this responsibility to someone who does – a  good deal of it. Choose your website vendors, cautiously . They could be as  misleading and high priced as a novice.

Does Your Brand  Have a Purpose

And  every time you say to build a brand  you need money spent  in  marketing and  advertising – I will say that’s  not enough. Brand without   purpose is like a person without principals, ideals or  personality and it’s  just fitting they go together because alone they makes little sense.

Incidentally small business can also give it a shot. A purpose driven brand is guided by core value proposition, characteristics identifying a business. And even without pots of money bet on it, and just by passionately promoting ideals and core values is the key to building a brand for your small home based business. It does not necessarily involve whole lot of resources- just smart and judicious usage of the few you have access to. SO you should know what to invest and how.

  1.   What product or service should you invest in? Which are the ones, that’s contributing more towards sales. Changes in revenue percentages can signal not only changes in customer spending habits but also broader trends in your industry and market. Changes in the contribution percentage each makes can indicate problems are ahead. The measuring year for this factor is called Revenue Percentage. It measures contribution of revenue from each of the different sources of income in your business- products, service, subcontracting etc.

RP =            Revenue from product A or Service B in a month X 100

Total revenue for your business in that month

2. How to invest : Create the right Brand image online.

A group of metric together measures performance of the entire social media plan. These metrics are together called Virality. So if creating brand image online is your final business goal then the measuring yard to use and check how far you have progressed in your endeavors  is Virality.

So, for your brand name or brand keywords it can tell –

  • > How much are people talking about it?
  • > What is the reach of your influence?
  • > What is the average sentiment you’ve generated- good, bad or neutral?

One tool that can be used as a measuring yard is: www.socialmentions.com

SO with business goals to create a  brand around purpose, a  brand  that  breathes the core  identity of  your  business, that represents  the  core values you need  to use a  cost  effective  media , virulently but  before  that you must know which or  what  services / product  will generate  maximum return on your  investments.

About Hedgehog Insights– We are data analytics service provider . We offer analysis of business data. Be it daily operations, cash flows, website data or ones from social media, we analyze all of them together, on one platform, draw, connections, correlations, causes and offer our clients set of easily actionable insights. Tools are really in abundance and we are not selling another expensive one, all that we are sellingis a promise that our analysts will offermodern and conventional analytics , work with you and help you see hidden opportunities from your business data.Schedule a free consultation

With Love from..Google Analytics

With Love from..Google Analytics

Google Analytics has revolutionized the web analytics space and it does not really need any proof anymore. Something so easily accessible, literally free is also so robust that it tracks almost every aspect of web presence of businesses- that’s a rare combination. Not only website traffic, but universal analytics now tracks all digital devices a business has flanked its presence in- mobile phones, tablets, kiosks etc. To me , it’s like unconditional love and it’s difficult to resist love in return 🙂

And guess what , that’s not it. Introducing <drumroll> Demographic-Interest and Benchmarking.


Yes it is demography and interest information about your traffic. When GA started this, few months back ,information in it were subjected to advertising and promotional activities with Google. That’s love but not for all. Personally, I didn’t quiet approve it. And then one day to my sweetest surprise- I found it loaded with data. It’s exciting because – it is essentially helping you frame your target group and direct the right advertising messages.

To know the how to settings , please visit: https://support.google.com/analytics/answer/2819948?hl=en

The other great information are Benchmarking metrics. A group of metrics together show how much traffic flow , in which sales channels and Geographic location , is causing what conversion (Goal Setting).  It compares you /your business compared to the competition in your immediate industry. It shows where you have excelled and where have others.

But if you have paid good attention, you’ll get to read lot more lying between the lines.  It talks which channels are popular among the industry, which of them are greatest and most lucrative source of traffic for the  type of product/service and which of them really stinks. Considering the fact each industry and business type has their own list of favorite channels, this looks like great information. Similarly with geographic location it goes to show possible demand in in terms of traffic flow.  Left me impressed- yet again!

About Hedgehog Insights– We are data analytics service provider . We offer analysis of business data. Be it daily operations, cash flows, website data or ones from social media, we analyze all of them together, on one platform, draw, connections, correlations, causes and offer our clients set of easily actionable insights. Tools are really in abundance and we are not selling another expensive one, all that we are sellingis a promise that our analysts will offermodern and conventional analytics , work with you and help you see hidden opportunities from your business data.Schedule a free consultation

Shelf Life of Trends

Shelf Life of Trends- A concern for big data analytics era

Shelf Life of Trends- A concern for big data analytics era

One the  most grappling challenges for  business in this era  of  big data  is how  long does  each trend remain a  ‘trend’. With the high rate of idea  metabolism , with the increasing rate  of  technology and innovation driven  change , trends get more and more  short lived.

A trend is essentially based on a period of data and more the period the more  reliable it gets. And this period has minimum factors changing be it government policies, economic factors, environmental conditions or technological advancements. But as  and  how these  factors change , this period of consideration gets  sliced and minced .  It gets  difficult to call it a trend. It is no longer  a  function of a long period of constant conditions. In fact, its the rate of  change of change that is more likely to become a trend.

For example –

Trend in the  demand for touch  technology is valid  only as  long as voice recognition is  not developed and  that in turn will not remain no longer relevant than the  invention and mass access to eyeball detection technology .

Question remains, if long-term climatic trend is actionable in project planning today, at what point do you revisit the trends analysis to verify that the projects you have forecasted for your pipeline are still worthy?”

An important step for most companies using long-term trends information garnered from analytics will be to determine how long they can expect the analytics for each trend to remain accurate and usable for business decision making . Organizations have not yet moved forward into long-term trends usage and decision-making, but as more do, they will also need to apply their own analytics to the longevity expectations for the trends data they capture. “It is determinations like this that sit on the doorstep of the next frontier of big data analytics”

About Hedgehog Insights– We are data analytics service provider . We offer analysis of business data. Be it daily operations, cash flows, website data or ones from social media, we analyze all of them together, on one platform, draw, connections, correlations, causes and offer our clients set of easily actionable insights. Tools are really in abundance and we are not selling another expensive one, all that we are sellingis a promise that our analysts will offermodern and conventional analytics , work with you and help you see hidden opportunities from your business data.Schedule a free consultation

Data Don’t Do- That’s left for You!

Business Analytics and importance of a plan to execute!

The importance of data today can never be overstated. More now than ever before with disruptive concepts like big data and all the great information it can yield, businesses are making a serious effort to adopt analytics services.  And so is the surge of tools and applications with promises to make their job simple.

All businesses, ones producing the food we eat to those drafting insurance policies heavily depend on insights from analytics. Some run short term subcontracted project while others build an in-house teams of top class statisticians and BI experts to ensure a constant flow of insights.

And why not- these are scientifically derived tips into what to do and what not to do in business has borne sweet fruits too…

 

For McKessen , the model development necessitated the creation of a data analytics support structure of related business intelligence that did not exist before. The sheer magnitude of the number of transactions processed each day made the project challenging. McKesson Pharmaceutical Supply handles 60,000 active items in 30 distribution centers shipping two million pieces a day to 25,000 customer locations. The new data analytics has been the source for a multitude of business projects that would not have been possible before this model and is the basis for quantifying the financial impact of the changes made. Since the model was put in use in 2010, McKesson has reduced its working capital by over $1 billion from improvements in its supply chain while improving its service in critical product areas.

 

Build direct integrated Google Analytics with AdWords account applied testing data to website design improvements. It also deployed campaign tagging and advanced segmentation to identify customer demographics. It used site overlay and funnel report insights to simplify purchase flow.

As a result there was an increase search conversions by 37%, email marketing conversion rate doubled and achieved 100% increase in sample orders.

 

CordMatch faced a challenge in using and implementing technology. They work to match cancer patients to cord-blood donors to retrieve stem cells for treatment.  So they wanted to create a modern, Internet-based matching system that is fast and easy to use. Integrate graph search and big data capabilities to rapidly compute data.

Solution was having CordMatch, an Internet-based donor matching system. Neo4j, a high-performance, enterprise-level graph database. A unique algorithm for a single and double cord searches.

The database enable blood banks, transplant centers and registries to communicate. Customizable search options simplify the matching of cord blood units. Uses a combination of innovative frameworks and a big data graph.

Hedgehog Insights- Data Don't Do

Why to analytics projects fail?

But that’s the story of less than half. Almost 55% of businesses implement big data analytics projects fails. They fail to arrive at the desired results.  Many do not why they started or what they were looking for from the analysis.  

An analytics project is  essentially a data  research project- and  like any other it is driven by objectives,  has (should have) a plan to put  to effect and should be  able to link expenditure  to tangible  business outcomes. But many miss a connection to objectives in the first place, let alone an execution plan to execute it. Following are some of the potential causes of failure as per our experience and research.

1.    Failing to build the need for big data within the organization

2.    Islands of analytics with “Excel culture”. Developing silo dashboards to answer a few questions rather than strategic, tactical and operational dashboards

3.    Lack of vision and not having a strategy; not having a clear organizational communications plan

4.    Lack of upfront planning; overlooking the development of governance and program oversight. Not establishing a formal training program

 

Which brings  us  to the  conclusion, that alone  analytics cannot lift the  dilapidated state of  affairs of  a business or  for  that matter  any  business requirement however, strong the need be or  however robust the analysis is. There has to be a full-fledged effort at an organization level built on a conviction that analytics can help and will help and it is absolutely necessary  teams follow a well baked execution plan to make that happen

About Hedgehog Insights– We are data analytics service provider . We offer analysis of business data. Be it daily operations, cash flows, website data or ones from social media, we analyze all of them together, on one platform, draw, connections, correlations, causes and offer our clients set of easily actionable insights. Tools are really in abundance and we are not selling another expensive one, all that we are sellingis a promise that our analysts will offermodern and conventional analytics , work with you and help you see hidden opportunities from your business data.Schedule a free consultation