Twitter Ads and Twitter Analytics- Two big Birds to ride on this Year

Twitter Ads and Twitter Analytics- Two big Birds to ride on this Year

Make the best of Twitter Ads from an in depth understanding of impressions and engagement of your posts. Use the analytics to leverage on ads!

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What’s so Actionable about Actionable metrics?

One of the favorite buzzwords for analysts and data scientist today is ‘actionable metric’. Recently barged into the business lexicon and promising enough to find a long standing position this word hardly ever misses any sales pitch by any person in the business of analytics and data research.  Don’t try to connect to the meaning popular a decade back- here it’s nothing to do with law or criminal offense.

Actionable metrics are those that can be acted upon or used in business immediately, without making too many assumptions or help of a list of others – briefly, insightful information. The opposite of which is vanity metrics. Metrics that are remotely connected to use. Metrics, whose implications are subjected to the interpreter- meanings that differ from man to man.

Often we find web analytics that come with tons of metrics (and more being added even as speak), facing the fury of businesses- “too many dollar spent”, they call out  “and too little an information to use”. Agreed. Figures like number of clicks, number of visits, no. of exits or no of views are big pieces of junk. But so is sales if you did not know cost and cost if you had so information about revenue.

But if we measured count of clicks, over months, weeks, time of a day for posts to that blog you maintain, that could give great information. It could tell a reader’s preferences at various times of the year, hours when your audience are ready to read and time when you run the highest chance of  being in the limelight.

Thus it all comes down to the basis of analytics – contexts and comparisons. With right contexts in the backdrop and relevant comparison across every metric can be actionable or I’d prefer “intuitively informative”!

Since it is most popular among web analysts and Google Analytics as  the uncrowned king- lets just analyze how much action driven information this tool has  to offer.

Among the many types of analysis – dimension/metric combinations in  Google Analytics – We could count on just 5 as downright intuitively informative. They are unambiguous in their implication and pretty readily actionable (if that’s what we best understand)

Benchmarking- in Google Analytics

Bench-marking- in Google Analytics

Bench-marking Channels performance for Acquisition and Behavior- A new feature at Google Analytics and offers a comparative analysis of immediate industry in terms of channels used to acquire users and how they behave in each case.

Similar info is also available across geographic location. Important to note here is that, one gets to understand just which locations does that industry thrive in and sales or promotional channels most effective.

Cost Data- in Google Analytics

Cost Data- in Google Analytics

Cost to achieve goals- This involves uploading Cost data. Goals  achieved  is just as  good as the cost incurred –  be it micro or  macro . So all those signups, downloads, video watching or  purchase, how much did  it cost  advertising online or other , renovating the website  or to stock up that inventory etc.

Content Drilldown- in Google Analytics

Content Drilldown- in Google Analytics

Content drilldown and behavior metrics- Average  time spent on website gives a diluted idea of  engagement , but if you break it  down to each page  and  content level- that’s a solid  piece of  information giving exactly where  visitors  are engaged , if  at all.

It talks about just how good or relevant or engaging  is the content you have put out there.

Behavior- in Google Analytics

Behavior- in Google Analytics

Behaviors and rate of goal conversion across channels- Your bounce rates, page depth, and pages visited can be broken down to channels and within channels, different social platforms, referring websites or keywords that direct organic search traffic.  Is there a correlative movement between the behavior metrics and channels or sources that send. Is there any tips about where they found your link and how far is it  relevant  to that context?

Drill  it down and you’ll see somewhere it relates  to channel performance and effectiveness of all your resource , time  money and energy spent in there.

SEO Queries- in Google Analytics

SEO Queries- in Google Analytics

Queries in Search Engine Optimizations and Resultant movement over period- One of the  best form of  information available on the tool is what queries in  search gives what result- is  your website search engine optimized, where  does  your page rank for  searches  you love and

Conclusion- Metrics vary in the depth of  intuitive and  actionable  quality , but a lot of  it  depends  on the analysis it  self and of course skills of a seasoned  analyst.  If  you do not  have an analyst  or  new  to this as a business  owner, remember  it is important , the way  data is viewed and the context it is put up against. Instead  of viewing data singularly  or as a mass of aggregates, slice it  down and  try al types of  comparisons. Some will turn out meaningless but many will become insightful. Believe it  or that’s  how all analysts start! Good Luck.

About Hedgehog Insights– We are data analytics service provider . We offer analysis of business data. Be it daily operations, cash flows, website data or ones from social media, we analyze all of them together, on one platform, draw, connections, correlations, causes and offer our clients set of easily actionable insights. Tools are really in abundance and we are not selling another expensive one, all that we are sellingis a promise that our analysts will offermodern and conventional analytics , work with you and help you see hidden opportunities from your business data.Schedule a free consultation

Can Social Media tell Go-No Go for your business idea?

Sentiment Analysis for startups- Hedgehog Insights

Sentiments people associate with a business launch , new idea or information, cumulatively gives an idea whether it would be a hit or a miss.

Can you recall a time when your mom called, may be a routine call. You received, said hello and was just about to start speaking something else, when she interrupts and says words that feel like warm comforting hugs. Admit, she knows it before you say. She knows what’s wrong, how wrong or how happy and thrilled you are. You’ll say that’s your mom – who better knows you or is more concerned about your feelings, your sentiments or thoughts that occupy your mind. True that!

But they are not the only group of people who care how others feel- deeply mindful about their needs, wants and demands. It may not be as selfless or without a motivation or incentive like our mothers- but sure it could be just as strong, or even more in some groups. For example a business and its customers. Haven’t we been taught all our lives- customer is king. Hell ya. Customer satisfaction, their buying intentions, their opinions and perceptions do matter specially when it is a new service launch, expansion in a new geography or buying a massively expensive equipment to increase productivity. Where there is an investment there is also a risk of loosing it. Businesses cannot let it go without a bit of an analysis or some predictive insights. They need a prior understanding of just how big will the return be and how quickly will it come through, if at all.

With the emergence of social media in internet marketing, this information is available in abundance and capturing is simple. It’s like trying to predict what could be the polarity of reactions to a new business move – positive, negative or neutral – novel form of data analysis around social media. It is called Sentiment analysis of target market. Similar to market research that is done offline by questioning and surveying, sentiment analysis helps add a meaning to all the special media engagement activity your company conducts. Tying it back to meet a business requirement- perception or sentiment of customer spells out chances of acceptability of an idea and thereby chances of success

We at Hedgehog Insights, run sentiment analysis. If you have an idea and would like to validate it, gauge the level of excitement or anticipation among your audience, try us. We will be there to help you. We employ both applications and manual modeling methods to bring out the most accurate analysis. Contact us and let us know.

About Hedgehog Insights– We are data analytics service provider . We offer analysis of business data. Be it daily operations, cash flows, website data or ones from social media, we analyze all of them together, on one platform, draw, connections, correlations, causes and offer our clients set of easily actionable insights. Tools are really in abundance and we are not selling another expensive one, all that we are sellingis a promise that our analysts will offer modern and conventional analytics , work with you and help you see hidden opportunities from your business data.Schedule a free consultation

Can data analysis help get your Business Off the Ground?

Standing at crossroads of  decisions and  determined  to make  no  mistake  an entrepreneur will always look into some business insights, tips, research online and consult experts before the  next  step- That’s precisely what is data analysis.

Analytics and business research is a part and parcel of every business. Many believe these are only for large businesses to benefit from. Truth is, large businesses would have never got any far had they not started analytics as small businesses.

Take the world by a spin- have your business rule!

Take the world by a spin- have your business rule!

Actionable  insights  from time to time  can help you decide what content to put up on your website, what resources to hire, which customer  to value and reward more than others and what products lying at the back of your store is actually high in demand.

But question is how do you get started especially as startups when most of your focus is to set up your business or get it off the ground? How do you know what data to analysis, and how it will help? Here’s a question:

  • What is the one (or two) biggest constraint to your growth? Put on your analyst’s cap and brainstorm on that thing which if resolved can help your business grow faster and easier. It can be your website, social media strategy, location of your retail, financial assistance or customer preference for your product(s)
  • After you have identified the constraints , analyze how you can resolve it. Determine one metric that  you could track and see how far is your constraint resolved. This metrics defines your constraint in the sense that, its increase or decrease should show if your issues are getting fixed or not. This could be sales, cost incurred per customer, No.of customer per lead generated or event as simple as profit%.

For eg. if your constraint is  website and its performance – have a goal set . Measure number of customers per visitor or per session of time spent or bounce rates. These are just examples . Link it up with an analytic tool like – Google Analytics and give it a few weeks to gather some data. Then try to read the basic reports. Understand user behavior, in-page analytics, and conversion rates. Check the user navigation pattern and try to find where most of the traffic drops off or which pages have highest time spent. Your metrics for web performance , will be very easy to track using this tool.

If customer satisfaction poses to be the biggest constraint to your sales and return sales, try to understand the why behind customer behavior. Check out metrics like , retention rate, or no of return per sale, frequency or recency of visits for every visitor that steps into your store or your ecommerce.  A Market research describing the level of acceptability of your products or services  could be a handy document to refer. These could tell why your target group behave the way they do and clues to what you need to do about it.

Inventory management could be a constraint too. That’s when you often end up delaying a delivery or run out of stock  or end up spending most of  your budget on piles .It’s time to analyse it. Understand the seasonality of products , whats in demand, when and how much to stock. Derive trends and patterns. If  not data from your business, then look into others, A number of services, provide reports and syndicated analysis. Reach out to a  low cost report . You could also reach us for one such study.

If a store a perfect location , is  the biggest roadblock to a large number of footprints in your store, then too data will help you resolve. Look into demographics , compare it with your target group and check which location in your locality, will be the best fit. Analyse population and commercial renting rate.Draw a draft picture for your self  on possible areas and know how  to narrow down to one or two that works best.

Analysis of data can really be as varied as the number of constraints and problem you face in business.To say data guarantees success would be overrating, but sure it can increase the chance that you will win the game.. It can be a great support system to your daily decision making and put your business on the path on growth.

About Hedgehog Insights– We are data analytics service provider . We offer analysis of business dat

a. Be it daily operations, cash flows, website data or ones from social media, we analyze all of them together, on one platform, draw, connections, correlations, causes and offer our clients set of easily actionable insights. Tools are really in abundance and we are not selling another expensive one, all that we are sellingis a promise that our analysts will offer modern and conventional analytics , work with you and help you see hidden opportunities from your business data.Schedule a free consultation

Data Data Everywhere… not a drop of Insight

This is a post about how confusing data can get for businesses and how to find a way out. It starts with a visual sketch of typical businesses caught in a sea of data – moves on to describe what it might look like in daily life and then offers a simple, step-wise, actionable solution .

Data , Data Everywhere Not a drop of Insight

Is that you .. out there? Then its time you found a way to sail through!

Imagine yourself waking up in a rocking bed of sorts, with a chill breezing over your body and lots of light dazzling on your eyes. Squinting uneasily from within , you realize you are out in the open, beneath the deep blue sky, crammed in a small boat that somehow has kept you afloat on an endless mass of scary waters. That’s Mr. Pi, a direct lift from his book of ‘Life’, as you might be knowing. Amusing, it might be to imagine yourself as him, but if you were a modern day business manager /entrepreneur and woke up to a sea of data with all the pressure to behave like an analyst- it sure would have been a pain.

As modern day business manager you probably have one or all of these typical traits that show you’ve never got a chance to use data . So may be your vendors have gotten you to spend big on tools that produce great looking, pretty reports . But deep down, you feel they are dumb, at times funny, but never really insightful. May be,you’ve always felt like asking ‘SO What’ to all those metrics and numbers but never found a direct ,straightforward answer. And worst you have never paid much attention to hiring a good analyst for your business.

Relax, you are not alone.These are common traits and like every other danger posing mankind, these too can be won. Obviously, it involves a method and few steps to get all right.

Know, there are only 4 areas to look into- Your Business, Your Business Goals, Your Customers and Your Competitors. Notice how this stretches your perspective from your business to yourself to your business as entity in the market place. That really is the journey of all businesses on planet. All our business issues pertain to one or some of these areas combined. Tying data insights back to these four areas will keep it relevant but more importantly you will get to see through some problems. Already overwhelming? Try another way.Try finding answers to these:

1. What is the basic business idea, how far is it acceptable to your audience? Is your idea sale-able? Does the clicks,visits or time spent on website tell anything?

2. How far are your goals achieved? What is the conversion rate in terms of increasing sales,lowering cost and increased customer loyalty?

3. Why does this happen? Why are targets met- if at all they are? Why do customers behave or react the way they do? What’s on with your messages , communication, product lineup or customer service?

4.What else? How is your competition performing ? Which areas do you lead and which areas do others? Where do you stand in the market place ?

And as you look into each question , you will find yourself untangling the muddled up knot and comprehending each area , gleaning out insights and using it to know and manage your business better.

Always Know…..

If data to you is sea, insights will be salt laden, wasteful sea water, but if you’ve segmented it successfully , observed them linking back to areas of concern , data will really look like that beautiful lake with sweet water for life.

Now smile 🙂 you are no more in deep sea.

About Hedgehog Insights– We are data analytics service provider . We offer analysis of business data. Be it daily operations, cash flows, website data or ones from social media, we analyze all of them together, on one platform, draw, connections, correlations, causes and offer our clients set of easily actionable insights. Tools are really in abundance and we are not selling another expensive one, all that we are selling is a promise that our analysts will offer modern and conventional analytics , work with you and help you see hidden opportunities from your business data.Schedule a free consultation

DIY-Social Media Assessment for Your Businesss

Social Media Assessment for your business this Black Friday

Social Media Assessment-Do it Yourself-It is Costless and simple-Hedgehog Insights

Enough said and done to boost your business on social media. Enough materials you have read and enough hours did you put in. Take a moment out and try to assess how all been going- right, somewhat right, all the same or is it a major blunder.

With the holiday season, peeping from the corner, you can hardly afford to start anything all over again so it’s good to check for quick fixes if at all you need one.

How about you just filled in table and knew the performance. Not 100% error proof but to a great extent you get the real picture of your business on social media. SO be it!

Social Network Platform

# of Followers

# of followers for competitors

Sentiment of Post Positive/Neutral/Negative

# of  Mentions

# of  Competitor’s Mentions

Leads Generated / Purchase

Facebook

Twitter

Google +

Pinterest

After you have the numbers, for each of these blocks do just three things: Compare Compare and Compare. Yes, that really is the basis of all data analysis. Compare your customers, partners and brand image against those of your competitors. Compare their responses, their engagement and involvement with your business vs others. That really is the key in one statement.

And just while you do that, don’t forget to avoid the classic mistakes of assessment, any assessment

1.    Never lose sight of the overall goals of your assessment- why are you doing it? What do you look to achieve and how does it compare with your previous assessment (if)?

2.    Tying each your assessment to business goals. Know what are the final outcomes, how does it help your business grow and increases chances of profitability.

3.    Understanding how you maintain your data- If you use a tool like access or spreadsheets, then you should be knowing the features and technicalities of it. This will help you know how to look into data, import or export them and integrate data for analysis.

4.    Having enough knowledge about customer buying process that is set up for your business. What are the customer touch point and what does customer feel about it all.

Yes, we are there by your side in all these services. Our experience and knowledge will have you look into a reliable and actionable assessment.

About Hedgehog Insights–  We are data analytics service provider . We offer analysis of business data. Be it daily operations,  cash flows, website data or ones from  social media, we put them all together, draw connections and correlations, derive trends and patterns understand causes and offer our clients a set of easily actionable insights. Tools are in abundance and we are not selling another expensive one.All that we are selling is a promise that our analysts will offer modern and  conventional analytics, work with you and help you see hidden opportunities from your business data. Schedule a free consultation .

Prep up your website for Holiday Sales

Website prep-up tips for Nov sales 2014

With the growing necessity of a formidable web presence for every business these days, little do we doubt that those websites are an important sales channel .Don’t we?  The pages of content are not just beautiful information for mankind but a way to generate leads, attract conversion and grow business.

And why not? If you notice, this season, will need it more than ever. So says the forecasts.

total holiday sales to climb to between $981 and $986 billion, representing a 4 to 4.5 percent increase in November through January holiday sales (excluding motor vehicles and gasoline) over last season…. digital interactions will influence 50 percent, or $345 billion, of retail stores sales this holiday season. This figure reflects the extent to which consumers’ use of desktop and laptop computers, tablets, and smartphones influence brick-and-mortar store sales. Deloitte

Website prep-up tips for Nov sales 2014

Useful Tips to prep up for November Sales

With numerous offer shout outs from every channel and every media, customers will want to dig out the best deal with least struggle and therefore will take to online platforms more wholeheartedly, than ever before. By the way- most of those searches actually convert to sales in physical stores (pickup) or online. Hence it is just too practical to step to it and get your websites all set for the holiday sales.

Get On-Site Optimizations ready- Analytics and research show all online searches during this season are combination of few keywords (plus your product specifications) used specially during this season. Keywords like deals, offers, discounts, best discount are just some of the handful few. You can easily get an exhaustive list and include them in your content, URLs, Meta descriptions and titles.  Use images that are SEO friendly. Pick buzz words related to your current offer description and use them selectively in   ALT text, image file names and title tags.

Build Link- inbound and outbound- If you want to avoid changing the   content completely there is a, actually two way out. Include a small patch/ widget within your product pages with offers and calls to action. 2 – Use blogs. That’s your territory– make use of it. Wright about products or your service offering, profusely hyperlink words and litter keywords wisely.

Make Sure Site Architecture Holds Up. The holidays often result in new products, categories, and gift shops. Are these added to your sitemap ? Do they create duplicate content? How are they linked throughout navigation? This may sound trivial, but it greatly affects rankings and correct page indexing.

Prevent outages – Consult with an IT consultant, if time permits. Based on the traffic you can or want to support check if there are cloud based services to hire. Google has started cost effective cloud based data handling to avoid site crashes. Gear up site security if it involves transactions. If you are into a network Freeze, do try requesting for an emergency change window to avoid downtime.

Test and Review- It goes without saying that if you are doing it do it right or don’t. Having promo codes that do not work, page full of images that do not load, or websites that crash with heavy traffic, will put off even the possibility of sales you had before all this gearing up.  Link it up with web analytics tool. One great is Google Analytics. It will help you track your traffic, test versions of your pages, review changes, analyze the keywords report and know how traffic flows within your website. Get some quick insights using CrazyEgg, Google PageSpeed or Compete. Just punch in your website URL and get quick tips on site speed, online competition, site heat maps etc. Of course we are always there to help you with this. But, whether you hire an analysts or not, do have your website tracked. It’s important you know you are doing it right.

Wrapping your head around these great ideas and then putting up some great, hard work to have a dazzling online business you may be  sure  to attract the most cynical of November-sale-onlookers , but actually you are not  yet done. All this goes down the drain , if you  don’t have  the  right  buzz. Make a noise, shout out. More on this from our Social Media Tips specially tuned to maximize November sales.

About Hedgehog Insights–  We are data analytics service provider . We offer analysis of business data. Be it daily operations,  cash flows, website data or ones from  social media, we put them all together, draw connections and correlations, derive trends and patterns understand causes and offer our clients a set of easily actionable insights. Tools are in abundance and we are not selling another expensive one.All that we are selling is a promise that our analysts will offer modern and  conventional analytics, work with you and help you see hidden opportunities from your business data. Schedule a free consultation .

How to make analytics well within reach for Small, Micro and Medium scale Business- Our Idea

A popular belief is –analytics and data research is actually for large businesses. Truth is , large  businesses would  have never got that far had they not started analytics as small businesses.”

Scottish writer and poet , in 1910 Andrew Lang said , he uses statistics as a drunken man uses lampposts—for support rather than illumination. Decades later, businesses still use data primarily as a support to decision making. That is  perhaps  the most important and high return functional of  data.

In the words of Max Shron , the analysis of  data really unfolds like a story-similar to a story, a project will always include description on the situation, a rigorous analysis of the need , a motivated drive to conquer the need, hopefully, a happily-ever-after ending (the outcome).

Analytics and business research is a part and parcel of  every business. Standing at crossroads of  decisions and  determined  to make  no  mistake  an entrepreneur always will look into some  insights, tips, research online and consult experts before the  next  step.

A popular belief is –analytics and data research is actually for large businesses. Truth is , large  businesses would  have never got that far had they not started analytics as small businesses.We and our team of data analyst are here to help your small business grow.

Our Idea – Going back to the story-analogy- a data analytics project,  as we  propose at Hedgehog Insights is taking our clients through understanding data , defining what it means to business and executing a process  to see outcomes .

Our Idea

Data Definition  is essentially understanding..

The Need: What specific needs could be addressed by intelligently using data? What will this project accomplish that was impossible before?

Data Sources- Where is this data located. What data should be considered for different business requirements.

Envisioning results- What will meeting the need with data look like? Is it possible to mock up the final result? What is the logic behind the solution?

Linking to Outcome: How and by whom will the result be used and integrated into the company? How will the success of the project be measured?

Analytics Project Execution-

Our  analysts work in association with the client business, co-ordinates with team members and business owners to execute an analytics project and successfully achieve the desired results. The steps in this are:

Designing the Basic framework- Drafting the data conversion concept, overall ideas  about business data  outcomes

Preparing Data for analysis – Data analysis is really about digging deep to brainstorm and reveal insights. But before that it is essential we have the tools ready. Some of the most popular tools we use are

  • Filtering- we know how to cut the noise, to focus  on the most interesting topic.

  • Sorting- Arranging data in order- for some nature, or  class etc.

  • Grouping & Segmentation- summarizing data and  segmenting different  group

  • Visualizing- Bringing data  to life, having data mindfully aesthetic. We are naturally attracted to beauty, so why not make a chart as pretty as possible? Aesthetics can also help make the charts easier to comprehend—pinpointing the resulting action.

 

Analytics- This really involves making sense of  the data. Using techniques and  processes to glean out actionable insights

“Numerical quantities focus on expected values, graphical summaries on unexpected values,”

said mathematician John Tukey. To look beyond  the obvious , we employ innovative thinking into data  with a  focus on

  • Trends and Patterns more  than data points

  • Comparison across segments, time periods matrices

  • Discovering strong relationships using, causal analysis.correlations, statistical test, multivariate analysis etc.

  • Working with multiple perspectives- Data  from different sources bring in different information , add an extra dimension. Having all data from diversified sources analysed on a unified platform to solve a specific business issue, makes analysis extremely robust, reliable and  focused . That’s is adding value to client businesses.

We  hope  these  services  together , make analytics and data  support well within the  reach of  small, micro and  medium scale  businesses and offers  the surest and quickest path to growth. This is our overall idea. We have categories levels of services based on business scale of operation. For details on our services specific to each scale please visit

Contact us for more information.

Small is Beautiful,Small is the Revolution

Small Business is Beautiful

Small Business is Beautiful

November is the big month for America. All businesses hope to score big on sales. Each business gears up to beat the competition .Great price points, highest value, home delivery, free surprise gifts- strategies and ideas- all very attractive and targeted to November-sale-onlookers.Good news for some and not so good for  others.

Limited resources and opportunities often have small and medium scale businesses,trampled and shelved in this race to sell .That’s a fact but not affordable. For a growing economy that’s trying to catch up to its old glory, with almost 75% of the working class as self-employed and owners of small business , it’s no more wise to leave behind the small scale industry.  

The national backbone is just as strong as the limbs of these micro and small sized businesses

Not that we accuse the more powerful businesses. It’s not a zero sum game, and does not mean, if one wins another cannot. Consumers too share a responsibility. They need to be more overt in their support for small business. Consumers can choose  where  to buy their  items  from and whom to benefit.  Backing   movements  like Small business Saturday and engaging in a whole hearted  shopping fling just for  one  day with small business can make much difference.   And why just one day.  Market trends show Black Friday  shopping extravaganza actually stretch weeks after and before the Friday so that businesses can make the most of the buying enthusiasm. As per Google’s report

–    Some shoppers (29%) will start holiday shopping before Halloween.

–   Most will wait to begin buying gifts until the holiday shopping period: 19% will start shopping on Black Friday/Cyber Monday, and 48% will do so in early December.

–   Not only was consumer interest in Black Friday up 27% YoY from 2012, but queries relating to the topic also started about a week earlier (Google Data) (Chart 1).

With lesser rush on these leading and trailing weeks, the small businesses stand a higher chance of being noticed. Well positioned, promotions advertisements, innovative offers deals coupled with a reasonably good infrastructure in terms of websites, ecommerce and social presence, can take a long way.  Coming up a list of tests to help you know where the problem is  and  then fix  them. Stay tuned!

About Hedgehog Insights–  We are data analytics service provider . We offer analysis of business data. Be it daily operations,  cash flows, website data or ones from  social media, we analyze all of them together, on one platform, draw, connections, correlations, causes and offer our clients  set of easily actionable insights. Tools are really in abundance and we are not selling another expensive one, all that we are selling is a promise that our analysts  will offer modern and  conventional analytics , work with you and help you see hidden opportunities from your business data. Schedule a free consultation .

When is the last time you fed them what they love?

Good newsletter feed-Newsletter analytics

How you know you have fed them well

When is the last time you fed them what they love? Newsletter analytics is a little more than clicks and opens. In case you are getting just that from your e-mailing vendor, you are missing out on a bigger and more important chunk of information. Here is a guide to how you can make the most of newsletters yourself ..

Type newsletter analytics on your search engine. Some 4.5 million records show up in 0.22 seconds. Bravo! Now try checking the links until your hand goes numb and you will see they speak about tracking your newsletter. Your search page is filled with vendors offering tools to track your newsletter. May be you already have one or maybe you will go with one like our clients. It’s trilling to see the count who received your little electronic pack of ‘big –bang-theories’, count who opened to glance through, count who clicked to read more and count who (alas) missed your newsletter.  You will get over this soon and realize it’s all too bogus and often dumb. Like our clients, who almost felt tortured with this recurring dump of counts, matching lumps of recurring expenditure? Why? Because those counts never tell you how much sales you got, cost you could reduce, or social rewards (likes & shares) you’ve earned.  Well I will not repeat ‘How great a king is content’ or ‘how awesome are calls to action’. I will instead draw your attention to 3 steps to compare your current feeds Vs what you should .Just 3 Steps.

    1. Segment topics you have used so far- categorize those to as basic levels as possible. Let’s explain with an example.  Take any story. Say it’s on ‘The Importance of Newsletter Analytics’. At a higher level it’s about marketing. But as you dissect more, you will know it’s about online marketing, direct email communication, analytics etc. It’s like placing it exactly where it belongs, in the right folder.  Now take each issue and repeat this for each of the topics. By the time you are done for all issues you will have a small database with great info in store? Why? Read on ..

   2, Map your counts of opens and clicks. The counts of opens and clicks you’ve had so far will come to  a real use now. You will know what ‘exactly/precisely’ have been accepted, what was dumped and what did not matter to your audience. So it may reveal something you had  been working  hard for long , really  does not  interest them , but a piece of story that’s been  lying  on your desk , was better. Isn’t that a goldmine of information? Sure it is. It indicates popularity of one topic over another, and their trends over months and years.

 You may also be using calls to action, which is obviously different from just feeding in   stories. It requires the reader to take an action and therefore there is a little more than just mapping topics to clicks. Read on this http://bit.ly/1msuzwn

  3.     Check with the market:  You have got a data base . You know how each topic performed now  check with the market. Research. Rummage the internet , dive into books/journals ,get hands on  trends and syndicated  studies that tells what your target  audience  actually prefer. Compare it with what you have  been feeding  and  know  where  you stand. Are you at par with their area of  interest or  falling out.  Customize your newsletter  strategy. Align it  to your business goals . And…all set to start afresh.

With such comparisons over a period , you will have a good  knowledge about  what works and  what does not .Thereby you’ve  have  put  yourself and  your  business in a very advantageous position to make  the most of  your newsletter and  all the  time money and effort you have  invested.

About Hedgehog Insights We are data analytics service provider . We offer analysis of business data. Be it daily operations,  cash flows, website data or ones from  social media, we analyze all of them together, on one platform, draw, connections, correlations, causes and offer our clients  set of easily actionable insights. Tools are really in abundance and we are not selling another expensive one, all that we are selling is a promise that our analysts  will offer modern and  conventional analytics , work with you and help you see hidden opportunities from your business data. Schedule a free consultation .