Twitter Ads and Twitter Analytics- Two big Birds to ride on this Year

Twitter Ads and Twitter Analytics- Two big Birds to ride on this Year

Make the best of Twitter Ads from an in depth understanding of impressions and engagement of your posts. Use the analytics to leverage on ads!

Does Your Brand  Have a Purpose

And  every time you say to build a brand  you need money spent  in  marketing and  advertising – I will say that’s  not enough. Brand without   purpose is like a person without principals, ideals or  personality and it’s  just fitting they go together because alone they makes little sense.

Incidentally small business can also give it a shot. A purpose driven brand is guided by core value proposition, characteristics identifying a business. And even without pots of money bet on it, and just by passionately promoting ideals and core values is the key to building a brand for your small home based business. It does not necessarily involve whole lot of resources- just smart and judicious usage of the few you have access to. SO you should know what to invest and how.

  1.   What product or service should you invest in? Which are the ones, that’s contributing more towards sales. Changes in revenue percentages can signal not only changes in customer spending habits but also broader trends in your industry and market. Changes in the contribution percentage each makes can indicate problems are ahead. The measuring year for this factor is called Revenue Percentage. It measures contribution of revenue from each of the different sources of income in your business- products, service, subcontracting etc.

RP =            Revenue from product A or Service B in a month X 100

Total revenue for your business in that month

2. How to invest : Create the right Brand image online.

A group of metric together measures performance of the entire social media plan. These metrics are together called Virality. So if creating brand image online is your final business goal then the measuring yard to use and check how far you have progressed in your endeavors  is Virality.

So, for your brand name or brand keywords it can tell –

  • > How much are people talking about it?
  • > What is the reach of your influence?
  • > What is the average sentiment you’ve generated- good, bad or neutral?

One tool that can be used as a measuring yard is: www.socialmentions.com

SO with business goals to create a  brand around purpose, a  brand  that  breathes the core  identity of  your  business, that represents  the  core values you need  to use a  cost  effective  media , virulently but  before  that you must know which or  what  services / product  will generate  maximum return on your  investments.

About Hedgehog Insights– We are data analytics service provider . We offer analysis of business data. Be it daily operations, cash flows, website data or ones from social media, we analyze all of them together, on one platform, draw, connections, correlations, causes and offer our clients set of easily actionable insights. Tools are really in abundance and we are not selling another expensive one, all that we are sellingis a promise that our analysts will offermodern and conventional analytics , work with you and help you see hidden opportunities from your business data.Schedule a free consultation

Can data analysis help get your Business Off the Ground?

Standing at crossroads of  decisions and  determined  to make  no  mistake  an entrepreneur will always look into some business insights, tips, research online and consult experts before the  next  step- That’s precisely what is data analysis.

Analytics and business research is a part and parcel of every business. Many believe these are only for large businesses to benefit from. Truth is, large businesses would have never got any far had they not started analytics as small businesses.

Take the world by a spin- have your business rule!

Take the world by a spin- have your business rule!

Actionable  insights  from time to time  can help you decide what content to put up on your website, what resources to hire, which customer  to value and reward more than others and what products lying at the back of your store is actually high in demand.

But question is how do you get started especially as startups when most of your focus is to set up your business or get it off the ground? How do you know what data to analysis, and how it will help? Here’s a question:

  • What is the one (or two) biggest constraint to your growth? Put on your analyst’s cap and brainstorm on that thing which if resolved can help your business grow faster and easier. It can be your website, social media strategy, location of your retail, financial assistance or customer preference for your product(s)
  • After you have identified the constraints , analyze how you can resolve it. Determine one metric that  you could track and see how far is your constraint resolved. This metrics defines your constraint in the sense that, its increase or decrease should show if your issues are getting fixed or not. This could be sales, cost incurred per customer, No.of customer per lead generated or event as simple as profit%.

For eg. if your constraint is  website and its performance – have a goal set . Measure number of customers per visitor or per session of time spent or bounce rates. These are just examples . Link it up with an analytic tool like – Google Analytics and give it a few weeks to gather some data. Then try to read the basic reports. Understand user behavior, in-page analytics, and conversion rates. Check the user navigation pattern and try to find where most of the traffic drops off or which pages have highest time spent. Your metrics for web performance , will be very easy to track using this tool.

If customer satisfaction poses to be the biggest constraint to your sales and return sales, try to understand the why behind customer behavior. Check out metrics like , retention rate, or no of return per sale, frequency or recency of visits for every visitor that steps into your store or your ecommerce.  A Market research describing the level of acceptability of your products or services  could be a handy document to refer. These could tell why your target group behave the way they do and clues to what you need to do about it.

Inventory management could be a constraint too. That’s when you often end up delaying a delivery or run out of stock  or end up spending most of  your budget on piles .It’s time to analyse it. Understand the seasonality of products , whats in demand, when and how much to stock. Derive trends and patterns. If  not data from your business, then look into others, A number of services, provide reports and syndicated analysis. Reach out to a  low cost report . You could also reach us for one such study.

If a store a perfect location , is  the biggest roadblock to a large number of footprints in your store, then too data will help you resolve. Look into demographics , compare it with your target group and check which location in your locality, will be the best fit. Analyse population and commercial renting rate.Draw a draft picture for your self  on possible areas and know how  to narrow down to one or two that works best.

Analysis of data can really be as varied as the number of constraints and problem you face in business.To say data guarantees success would be overrating, but sure it can increase the chance that you will win the game.. It can be a great support system to your daily decision making and put your business on the path on growth.

About Hedgehog Insights– We are data analytics service provider . We offer analysis of business dat

a. Be it daily operations, cash flows, website data or ones from social media, we analyze all of them together, on one platform, draw, connections, correlations, causes and offer our clients set of easily actionable insights. Tools are really in abundance and we are not selling another expensive one, all that we are sellingis a promise that our analysts will offer modern and conventional analytics , work with you and help you see hidden opportunities from your business data.Schedule a free consultation

Data Data Everywhere… not a drop of Insight

This is a post about how confusing data can get for businesses and how to find a way out. It starts with a visual sketch of typical businesses caught in a sea of data – moves on to describe what it might look like in daily life and then offers a simple, step-wise, actionable solution .

Data , Data Everywhere Not a drop of Insight

Is that you .. out there? Then its time you found a way to sail through!

Imagine yourself waking up in a rocking bed of sorts, with a chill breezing over your body and lots of light dazzling on your eyes. Squinting uneasily from within , you realize you are out in the open, beneath the deep blue sky, crammed in a small boat that somehow has kept you afloat on an endless mass of scary waters. That’s Mr. Pi, a direct lift from his book of ‘Life’, as you might be knowing. Amusing, it might be to imagine yourself as him, but if you were a modern day business manager /entrepreneur and woke up to a sea of data with all the pressure to behave like an analyst- it sure would have been a pain.

As modern day business manager you probably have one or all of these typical traits that show you’ve never got a chance to use data . So may be your vendors have gotten you to spend big on tools that produce great looking, pretty reports . But deep down, you feel they are dumb, at times funny, but never really insightful. May be,you’ve always felt like asking ‘SO What’ to all those metrics and numbers but never found a direct ,straightforward answer. And worst you have never paid much attention to hiring a good analyst for your business.

Relax, you are not alone.These are common traits and like every other danger posing mankind, these too can be won. Obviously, it involves a method and few steps to get all right.

Know, there are only 4 areas to look into- Your Business, Your Business Goals, Your Customers and Your Competitors. Notice how this stretches your perspective from your business to yourself to your business as entity in the market place. That really is the journey of all businesses on planet. All our business issues pertain to one or some of these areas combined. Tying data insights back to these four areas will keep it relevant but more importantly you will get to see through some problems. Already overwhelming? Try another way.Try finding answers to these:

1. What is the basic business idea, how far is it acceptable to your audience? Is your idea sale-able? Does the clicks,visits or time spent on website tell anything?

2. How far are your goals achieved? What is the conversion rate in terms of increasing sales,lowering cost and increased customer loyalty?

3. Why does this happen? Why are targets met- if at all they are? Why do customers behave or react the way they do? What’s on with your messages , communication, product lineup or customer service?

4.What else? How is your competition performing ? Which areas do you lead and which areas do others? Where do you stand in the market place ?

And as you look into each question , you will find yourself untangling the muddled up knot and comprehending each area , gleaning out insights and using it to know and manage your business better.

Always Know…..

If data to you is sea, insights will be salt laden, wasteful sea water, but if you’ve segmented it successfully , observed them linking back to areas of concern , data will really look like that beautiful lake with sweet water for life.

Now smile 🙂 you are no more in deep sea.

About Hedgehog Insights– We are data analytics service provider . We offer analysis of business data. Be it daily operations, cash flows, website data or ones from social media, we analyze all of them together, on one platform, draw, connections, correlations, causes and offer our clients set of easily actionable insights. Tools are really in abundance and we are not selling another expensive one, all that we are selling is a promise that our analysts will offer modern and conventional analytics , work with you and help you see hidden opportunities from your business data.Schedule a free consultation

Prep up your website for Holiday Sales

Website prep-up tips for Nov sales 2014

With the growing necessity of a formidable web presence for every business these days, little do we doubt that those websites are an important sales channel .Don’t we?  The pages of content are not just beautiful information for mankind but a way to generate leads, attract conversion and grow business.

And why not? If you notice, this season, will need it more than ever. So says the forecasts.

total holiday sales to climb to between $981 and $986 billion, representing a 4 to 4.5 percent increase in November through January holiday sales (excluding motor vehicles and gasoline) over last season…. digital interactions will influence 50 percent, or $345 billion, of retail stores sales this holiday season. This figure reflects the extent to which consumers’ use of desktop and laptop computers, tablets, and smartphones influence brick-and-mortar store sales. Deloitte

Website prep-up tips for Nov sales 2014

Useful Tips to prep up for November Sales

With numerous offer shout outs from every channel and every media, customers will want to dig out the best deal with least struggle and therefore will take to online platforms more wholeheartedly, than ever before. By the way- most of those searches actually convert to sales in physical stores (pickup) or online. Hence it is just too practical to step to it and get your websites all set for the holiday sales.

Get On-Site Optimizations ready- Analytics and research show all online searches during this season are combination of few keywords (plus your product specifications) used specially during this season. Keywords like deals, offers, discounts, best discount are just some of the handful few. You can easily get an exhaustive list and include them in your content, URLs, Meta descriptions and titles.  Use images that are SEO friendly. Pick buzz words related to your current offer description and use them selectively in   ALT text, image file names and title tags.

Build Link- inbound and outbound- If you want to avoid changing the   content completely there is a, actually two way out. Include a small patch/ widget within your product pages with offers and calls to action. 2 – Use blogs. That’s your territory– make use of it. Wright about products or your service offering, profusely hyperlink words and litter keywords wisely.

Make Sure Site Architecture Holds Up. The holidays often result in new products, categories, and gift shops. Are these added to your sitemap ? Do they create duplicate content? How are they linked throughout navigation? This may sound trivial, but it greatly affects rankings and correct page indexing.

Prevent outages – Consult with an IT consultant, if time permits. Based on the traffic you can or want to support check if there are cloud based services to hire. Google has started cost effective cloud based data handling to avoid site crashes. Gear up site security if it involves transactions. If you are into a network Freeze, do try requesting for an emergency change window to avoid downtime.

Test and Review- It goes without saying that if you are doing it do it right or don’t. Having promo codes that do not work, page full of images that do not load, or websites that crash with heavy traffic, will put off even the possibility of sales you had before all this gearing up.  Link it up with web analytics tool. One great is Google Analytics. It will help you track your traffic, test versions of your pages, review changes, analyze the keywords report and know how traffic flows within your website. Get some quick insights using CrazyEgg, Google PageSpeed or Compete. Just punch in your website URL and get quick tips on site speed, online competition, site heat maps etc. Of course we are always there to help you with this. But, whether you hire an analysts or not, do have your website tracked. It’s important you know you are doing it right.

Wrapping your head around these great ideas and then putting up some great, hard work to have a dazzling online business you may be  sure  to attract the most cynical of November-sale-onlookers , but actually you are not  yet done. All this goes down the drain , if you  don’t have  the  right  buzz. Make a noise, shout out. More on this from our Social Media Tips specially tuned to maximize November sales.

About Hedgehog Insights–  We are data analytics service provider . We offer analysis of business data. Be it daily operations,  cash flows, website data or ones from  social media, we put them all together, draw connections and correlations, derive trends and patterns understand causes and offer our clients a set of easily actionable insights. Tools are in abundance and we are not selling another expensive one.All that we are selling is a promise that our analysts will offer modern and  conventional analytics, work with you and help you see hidden opportunities from your business data. Schedule a free consultation .

How to make analytics well within reach for Small, Micro and Medium scale Business- Our Idea

A popular belief is –analytics and data research is actually for large businesses. Truth is , large  businesses would  have never got that far had they not started analytics as small businesses.”

Scottish writer and poet , in 1910 Andrew Lang said , he uses statistics as a drunken man uses lampposts—for support rather than illumination. Decades later, businesses still use data primarily as a support to decision making. That is  perhaps  the most important and high return functional of  data.

In the words of Max Shron , the analysis of  data really unfolds like a story-similar to a story, a project will always include description on the situation, a rigorous analysis of the need , a motivated drive to conquer the need, hopefully, a happily-ever-after ending (the outcome).

Analytics and business research is a part and parcel of  every business. Standing at crossroads of  decisions and  determined  to make  no  mistake  an entrepreneur always will look into some  insights, tips, research online and consult experts before the  next  step.

A popular belief is –analytics and data research is actually for large businesses. Truth is , large  businesses would  have never got that far had they not started analytics as small businesses.We and our team of data analyst are here to help your small business grow.

Our Idea – Going back to the story-analogy- a data analytics project,  as we  propose at Hedgehog Insights is taking our clients through understanding data , defining what it means to business and executing a process  to see outcomes .

Our Idea

Data Definition  is essentially understanding..

The Need: What specific needs could be addressed by intelligently using data? What will this project accomplish that was impossible before?

Data Sources- Where is this data located. What data should be considered for different business requirements.

Envisioning results- What will meeting the need with data look like? Is it possible to mock up the final result? What is the logic behind the solution?

Linking to Outcome: How and by whom will the result be used and integrated into the company? How will the success of the project be measured?

Analytics Project Execution-

Our  analysts work in association with the client business, co-ordinates with team members and business owners to execute an analytics project and successfully achieve the desired results. The steps in this are:

Designing the Basic framework- Drafting the data conversion concept, overall ideas  about business data  outcomes

Preparing Data for analysis – Data analysis is really about digging deep to brainstorm and reveal insights. But before that it is essential we have the tools ready. Some of the most popular tools we use are

  • Filtering- we know how to cut the noise, to focus  on the most interesting topic.

  • Sorting- Arranging data in order- for some nature, or  class etc.

  • Grouping & Segmentation- summarizing data and  segmenting different  group

  • Visualizing- Bringing data  to life, having data mindfully aesthetic. We are naturally attracted to beauty, so why not make a chart as pretty as possible? Aesthetics can also help make the charts easier to comprehend—pinpointing the resulting action.

 

Analytics- This really involves making sense of  the data. Using techniques and  processes to glean out actionable insights

“Numerical quantities focus on expected values, graphical summaries on unexpected values,”

said mathematician John Tukey. To look beyond  the obvious , we employ innovative thinking into data  with a  focus on

  • Trends and Patterns more  than data points

  • Comparison across segments, time periods matrices

  • Discovering strong relationships using, causal analysis.correlations, statistical test, multivariate analysis etc.

  • Working with multiple perspectives- Data  from different sources bring in different information , add an extra dimension. Having all data from diversified sources analysed on a unified platform to solve a specific business issue, makes analysis extremely robust, reliable and  focused . That’s is adding value to client businesses.

We  hope  these  services  together , make analytics and data  support well within the  reach of  small, micro and  medium scale  businesses and offers  the surest and quickest path to growth. This is our overall idea. We have categories levels of services based on business scale of operation. For details on our services specific to each scale please visit

Contact us for more information.

Small is Beautiful,Small is the Revolution

Small Business is Beautiful

Small Business is Beautiful

November is the big month for America. All businesses hope to score big on sales. Each business gears up to beat the competition .Great price points, highest value, home delivery, free surprise gifts- strategies and ideas- all very attractive and targeted to November-sale-onlookers.Good news for some and not so good for  others.

Limited resources and opportunities often have small and medium scale businesses,trampled and shelved in this race to sell .That’s a fact but not affordable. For a growing economy that’s trying to catch up to its old glory, with almost 75% of the working class as self-employed and owners of small business , it’s no more wise to leave behind the small scale industry.  

The national backbone is just as strong as the limbs of these micro and small sized businesses

Not that we accuse the more powerful businesses. It’s not a zero sum game, and does not mean, if one wins another cannot. Consumers too share a responsibility. They need to be more overt in their support for small business. Consumers can choose  where  to buy their  items  from and whom to benefit.  Backing   movements  like Small business Saturday and engaging in a whole hearted  shopping fling just for  one  day with small business can make much difference.   And why just one day.  Market trends show Black Friday  shopping extravaganza actually stretch weeks after and before the Friday so that businesses can make the most of the buying enthusiasm. As per Google’s report

–    Some shoppers (29%) will start holiday shopping before Halloween.

–   Most will wait to begin buying gifts until the holiday shopping period: 19% will start shopping on Black Friday/Cyber Monday, and 48% will do so in early December.

–   Not only was consumer interest in Black Friday up 27% YoY from 2012, but queries relating to the topic also started about a week earlier (Google Data) (Chart 1).

With lesser rush on these leading and trailing weeks, the small businesses stand a higher chance of being noticed. Well positioned, promotions advertisements, innovative offers deals coupled with a reasonably good infrastructure in terms of websites, ecommerce and social presence, can take a long way.  Coming up a list of tests to help you know where the problem is  and  then fix  them. Stay tuned!

About Hedgehog Insights–  We are data analytics service provider . We offer analysis of business data. Be it daily operations,  cash flows, website data or ones from  social media, we analyze all of them together, on one platform, draw, connections, correlations, causes and offer our clients  set of easily actionable insights. Tools are really in abundance and we are not selling another expensive one, all that we are selling is a promise that our analysts  will offer modern and  conventional analytics , work with you and help you see hidden opportunities from your business data. Schedule a free consultation .

How can you tell that mobile version of your website is ready for November Sales ?


Analytics to optimize mobile apps
Is it required? Let us consider this.

  • During Q4 2013, mobile accounted for almost 35% of online traffic, up 40% YoY (IBM Digital Analytics Benchmarks, 2014).

 
  • December sales on smartphones and tablets were up threefold from 2011 to 19.1% (IBM Experience One, 2014).

 
  • 52% of online smartphone shoppers used their phones throughout the shopping process during the 2013 holidays (Google and Ipsos MediaCT, 2014).

It is preferred for several reasons, but the one that matters to us is that – it is used on the go with a level of urgency.  People mostly want something and want it immediately when they are searching on mobile and more than 90% make a purchase. Doesn’t that sound like your perfect target group? Sure! Consumers are easier to get a message across when they are searching for one. And here they are receptive to it. Just one basic question here- Is your website mobile optimized? Do visitors have a good experience navigating your website on their phones? How can you tell that? How to start your analysis?

Our answer- start with testing simple elements. Test two areas- one,the technicalities/platforms and two, user acceptance. This will give you ideas  to grab the low hanging fruits immediately. Here is a way-Just copy and  paste your website address in one of these tools like Google PageSpeed Insights ,  GTMetrics or Tools.Ping.  And almost instantly you get a full report. It talks about site speed  ,user experience (size of font and tap targets). The report tells what to fix and  how to fix with in depth technicalities. So unless you are coding your website, pass this info on to the one  who does for you. A  coder can make sense of it .

That was the  technical side .But what does it mean to your business.  Well you can easily see  that if  you have  your website  linked with Google  Analytics or  a similar  web  analytics and  tracking  tool. The tools are  free and easy to use.  From our experience , Google analytics seem to produce  the most insightful analytical and actionable information. Once it is  set up to track your mobiles(we suggest hire a  vendor)  you can start  getting a set a very vital information.

  1. Who uses  your apps now, on what devices, and where they come from- Traffic Sources reports and Google Play integration

  2. Real-time reporting to show you who’s using your app, as they use it. Behavioral features show you the exact screens where users take action, pause… or disappear.

  3. Mobile App Analytics help you set and track the goal conversions you want most: purchases, clicks, or simply time spent on your app

If you implement the insights and tips from these  two  areas you will ideally be  addressing Usability and design . That is one important mobile element and  probably the quickest and surest path to conversion hikes(Forrester)

About Hedgehog Insights–  We are data analytics service provider . We offer analysis of business data. Be it daily operations,  cash flows, website data or ones from  social media, we analyze all of them together, on one platform, draw, connections, correlations, causes and offer our clients  set of easily actionable insights. Tools are really in abundance and we are not selling another expensive one, all that we are selling is a promise that our analysts  will offer modern and  conventional analytics , work with you and help you see hidden opportunities from your business data. Schedule a free consultation .