Free Session: Google Analytics Made Easy, Glastonbury, CT

Google Analytics is an oGoogle Analytics Free Sessions by Hedgehog Insightsnline tool for measuring web traffic.

The free service measures a variety of statistics, such as traffic engagement, navigation within websites and actual sales. However, using it effectively is not easy, especially for entrepreneurs who are new to the tool or new to web business.

This interactive session will take you through the different pieces within Google Analytics, help you get comfortable with the tool and, most importantly, present a unique, simplified approach to help you make sense of Google Analytics reports.

Instructor Pamela Chandra, founder of Hedgehog Insights, has performed data analytics with Accenture and Time Warner retail. You can find more information about her work at

Click here to register:


What is the single biggest mistake businesses make in analytics?

Answer: Losing sight of the single biggest issue on their way to growth.

Here’s what my years of experience in consulting and auditing web business comes down to- challenging the biggest mistake many businesses make while analysing data. My point in writing this piece is also  the same and I believe resolving this  one can resolve many others you face daily trying to get the ‘whole data thing’.

I categorize  it as  the directional issue – wrong direction or lack of it. Better explained as the  inability to understand:

  • Data to track / collect
  • Insights to look for
  • Location of right data
Data , Data Everywhere Not a drop of Insight

A business focus is the foremost requirement in any data analytic exercise.

Let’s understand what I mean with an example.

Q: What do you do when you see spiraling marketing / advertising cost? Do you cut down activities that’s costing you the most?

If you said yes then  welcome to the big club.  You should realize cost is not more  important for business than profit. Cost does not matter much if profit is many times over. Increasing profit is a forward looking attitude , while cutting cost is often looking backwards. If you still believe cost then you should find another job. Otherwise – know that thoughtless cost cutting could be dangerous. It could be that the costliest activity is also getting  highest traffic to your website or your store.  Let us look into web analytics and our marketing activities online.

A  study of Acquisition reports within Google Analytics (with all business goals properly set up) could clearly show  all sources of traffic (Direct, Social, Referral,  Ad or Organic) and corresponding rate of goal conversion.  Also don’t miss relating total goal volume achieved as that will give a  better performance assessment . Add to this an analysis of different campaigns you are running- emails, AdWords, Facebook ads with properly set up campaign tagging. Together these will uncover all those activities that has least return, least conversions or even user session on your website . All of these contribute  to acquisition cost but has least impact of overall sales. These should be your target. These are potential areas to cut cost on. So take a deeper dive- verify your finding and take an action.

Getting back to where we started – the central idea of this analysis is to reduce cost but without impacting business growth. Similarly for every analytics question , I feel its is worthwhile understanding the biggest issues that’s stopping growth.

Author: Hedgehog Insights  visit contact:

Google Analytics – 2 Part Fundamentals Course in Middletown CT- Register Free – Fast Filling Seats So hurry

Google ANalytics Free Session- Middletown CT

Google Analytics – Introduction to Fundamentals Register here:

What good are online ads without analytics?

What good are online ads without analytics?

File:1953 Gem Razor Ad with

Decades back advertising was still called advertising, but analytics was not.  There could be a handful of words describing it’s to some extent – research, data interpretation, forecasting etc. but analytics is a fairly new connotation of all these put together. That is not to say analytics was not used. Advertisers, acted on every form of data available, because advertising was a business  expense and there is God in good ROI.  Understandably, like God good ROI too does not come by easily.


For good returns, advertisements, need to be targeted, rightly placed, positioned, coined and directed. What all this mean is a great deal of work, to understand the demographics, psychographics, time of visits , duration of visit  and general actions audience  take . Historic data can paint a picture of past and trends from past  give potential clues to future that help advertisers generate ideas and maximize effectiveness.

Optimització per a motors de
Today’s times have changed, but not the intent and purpose of advertisements. We  have new media ,several new platforms,  evolved technologies to glamorize our message but good  returns  still lies  at  the  heart  of what we call online ads. So all little snippets of texts sponsored on search engines, display networks, YouTube videos, pop up messages, Facebook , Twitter , Instagram, they now reign the arena alongside  the new age data  interpretation called analytics. Analytics of online ads, is a vast field and uniquely simple, because only ads are highly measurable.  Tools and  technology are  available , mostly free to aid our task. I’ll  have more to speak on this subject in our next post , but suffice it  to say today  that it  is truly  analytics of online commercials  that makes it worth the way.  More to come . Stay Tuned

of-Me   by-Me   for-Me.  Me on M-obil-E

ofMe   by-Me   for-Me.  Me  on  M-obil-E

Have you realized what’s common among the latest high tech electronic gadgets you picked this season? What’s one reason, you choose to discard, previous stuffs as obsolete and bring in the new to replace? What feature are deciding factors in the path to purchase?

File:1328101940 Connected.png

Why? It is the electronic parallel of the indomitable urge of human beings to remain connected.  Televisions sets to Laptops, Music systems to tablets, car dash boards to mobile phones, watches to internet etc. etc. The list goes on. Embedded with sensors these converse over the famous wireless network of worldwide connectivity, called internet.

It is virtually this internet of things that has become a part of our normal living and functioning.  A typical day starts with an alarm, not the one that pops out, but an online calendar that connects with my mobile and sets a reminder as per my daily tasks and wakes me up before I get late. I step out with an n address in the email and the GPS sitting in my dash gets busy finding the route. After office, I sit back, and play around browsing  daily feeds, when I feel like watching videos on a bigger screen. What dod I do-  I Chromecast my TV.  From things I search online to places I go visit, each and  every interaction on connected systems  identifies me , makes life simpler, fun and fast paced.

And even as we speak, there might by a toaster, an oven ,washing machine or refrigerator having a connecting sensor. That’s life today- almost racing away a life a decade back and getting better by day.

Mobile Phone, Smartphone

The one cornerstone in this internet of things that practically connects everything to each other and to itself is the mobile phone. This app driven piece of palm fitting machine, is your virtual remote control for all these devices, I mean life.  Personally or electronically – it’s yours. Recognizes you (face, palm, eye, voice detection), keeps you logged in and represent you as a distinct individual in this virtual cyber world.  Remains by your side, where ever whenever you go.  (Just keep your charger along).

And as I take a twirl around, happy to have the world a touch away, there’s a pair of eyes looking happy for me- they are of marketers and data analysts of the world.

Concept, Chart, Plan

Collecting and processing the web data involves complex infrastructure. Thankfully tools like Google Analtytics , Hadoop, are  taking care of it. But to know what to do with it, calls for a different ball game  called  universal analytics- big data  analytics . This vast data, is pregnant with critical information can and  will be used to the fullest with right planning, people , promotions and patronage in place.

Contact us for Analytics of Connected Systems and have great insights into your customers.

Prep up your website for Holiday Sales

Website prep-up tips for Nov sales 2014

With the growing necessity of a formidable web presence for every business these days, little do we doubt that those websites are an important sales channel .Don’t we?  The pages of content are not just beautiful information for mankind but a way to generate leads, attract conversion and grow business.

And why not? If you notice, this season, will need it more than ever. So says the forecasts.

total holiday sales to climb to between $981 and $986 billion, representing a 4 to 4.5 percent increase in November through January holiday sales (excluding motor vehicles and gasoline) over last season…. digital interactions will influence 50 percent, or $345 billion, of retail stores sales this holiday season. This figure reflects the extent to which consumers’ use of desktop and laptop computers, tablets, and smartphones influence brick-and-mortar store sales. Deloitte

Website prep-up tips for Nov sales 2014

Useful Tips to prep up for November Sales

With numerous offer shout outs from every channel and every media, customers will want to dig out the best deal with least struggle and therefore will take to online platforms more wholeheartedly, than ever before. By the way- most of those searches actually convert to sales in physical stores (pickup) or online. Hence it is just too practical to step to it and get your websites all set for the holiday sales.

Get On-Site Optimizations ready- Analytics and research show all online searches during this season are combination of few keywords (plus your product specifications) used specially during this season. Keywords like deals, offers, discounts, best discount are just some of the handful few. You can easily get an exhaustive list and include them in your content, URLs, Meta descriptions and titles.  Use images that are SEO friendly. Pick buzz words related to your current offer description and use them selectively in   ALT text, image file names and title tags.

Build Link- inbound and outbound- If you want to avoid changing the   content completely there is a, actually two way out. Include a small patch/ widget within your product pages with offers and calls to action. 2 – Use blogs. That’s your territory– make use of it. Wright about products or your service offering, profusely hyperlink words and litter keywords wisely.

Make Sure Site Architecture Holds Up. The holidays often result in new products, categories, and gift shops. Are these added to your sitemap ? Do they create duplicate content? How are they linked throughout navigation? This may sound trivial, but it greatly affects rankings and correct page indexing.

Prevent outages – Consult with an IT consultant, if time permits. Based on the traffic you can or want to support check if there are cloud based services to hire. Google has started cost effective cloud based data handling to avoid site crashes. Gear up site security if it involves transactions. If you are into a network Freeze, do try requesting for an emergency change window to avoid downtime.

Test and Review- It goes without saying that if you are doing it do it right or don’t. Having promo codes that do not work, page full of images that do not load, or websites that crash with heavy traffic, will put off even the possibility of sales you had before all this gearing up.  Link it up with web analytics tool. One great is Google Analytics. It will help you track your traffic, test versions of your pages, review changes, analyze the keywords report and know how traffic flows within your website. Get some quick insights using CrazyEgg, Google PageSpeed or Compete. Just punch in your website URL and get quick tips on site speed, online competition, site heat maps etc. Of course we are always there to help you with this. But, whether you hire an analysts or not, do have your website tracked. It’s important you know you are doing it right.

Wrapping your head around these great ideas and then putting up some great, hard work to have a dazzling online business you may be  sure  to attract the most cynical of November-sale-onlookers , but actually you are not  yet done. All this goes down the drain , if you  don’t have  the  right  buzz. Make a noise, shout out. More on this from our Social Media Tips specially tuned to maximize November sales.

About Hedgehog Insights–  We are data analytics service provider . We offer analysis of business data. Be it daily operations,  cash flows, website data or ones from  social media, we put them all together, draw connections and correlations, derive trends and patterns understand causes and offer our clients a set of easily actionable insights. Tools are in abundance and we are not selling another expensive one.All that we are selling is a promise that our analysts will offer modern and  conventional analytics, work with you and help you see hidden opportunities from your business data. Schedule a free consultation .

4 ways to make the most of your Website and some awesome FREE tools to use.

4 ways to make the most of your Website and some awesome FREE tools to use..